Startup branding · Worldwide
Startup branding that makes you look ready for the next round.
I am Jakaria Mahmud, a brand identity designer and logo designer for startups. I help founders from pre-seed to Series A get a clear position, a distinctive logo and a brand system that works on the product, the website and the pitch deck, at a fixed price and in weeks, not months.
- 80+ clients
- 12 countries
- From $799, fixed price
At a glance
Startup branding, in one answer.
Startup branding is the work of giving a young company a clear position, a name and logo people remember, and a visual identity that makes it look credible to customers, hires and investors. For most startups it starts with positioning, then a logo and visual identity, then the website and pitch deck. With a senior independent designer it takes two to eight weeks and costs from under $1,000 for a launch brand to a few thousand dollars for a full identity, far less than most agencies.
- Who
- Jakaria Mahmud, brand identity designer and logo designer for startups, Dhaka, Bangladesh
- For
- Pre-seed to Series A founders: SaaS, fintech, AI, climate tech and B2B startups
- Price
- From $799 fixed for a launch brand; full identity in the $1,999 per month Partner plan
- Timeline
- About two weeks for a launch brand, four to eight weeks for a full identity
- You get
- Positioning, logo, visual identity, guidelines, website and pitch deck design
- Files
- SVG, PDF, EPS and PNG, plus a Figma brand library
- Ownership
- You own every file and the full rights
- Markets
- USA, UK, Bangladesh, the Gulf and Europe
Branding by stage
The right brand for where you are now.
A pre-seed startup does not need an 80 page brand book. A Series A company cannot run on a logo made in a weekend. Spend on what your stage actually needs.
- Pre-seed
Launch brand
Positioning sentence, logo, colours, type and a landing page. Enough to launch, raise and sell without looking like a side project.
- Seed
Full identity
Brand strategy, a complete identity system, brand guidelines, website and a pitch deck that matches the product.
- Series A
Scale and evolve
A brand evolution or rebrand when the company has outgrown its first look, with a Figma library the whole team can use.
What you get
Everything a startup brand needs to launch.
One senior designer from first call to final files, so the strategy and the design never drift apart.
- 01
Positioning
Who you serve, the problem you solve and why you win, in one sentence the whole team can repeat. See brand strategy.
- 02
Logo and mark
A distinctive logo that works as an app icon, a favicon and on a conference banner.
- 03
Visual identity
Colour, typography, graphic elements and image style that make you recognisable without the logo.
- 04
Brand guidelines
Clear brand guidelines and a Figma library, so new hires and freelancers stay on brand.
- 05
Website
A fast landing page or site that explains what you do in five seconds and turns visits into calls or sign ups.
- 06
Pitch deck
An investor deck designed in the new brand, so the story and the look feel like one company.
How it works
Four steps, built around your launch date.
STEP 01
Discover
A short call and questionnaire on your customers, competitors, investors and launch date.
STEP 02
Position
One clear positioning sentence, brand personality and key messages, agreed before any design.
STEP 03
Design
Logo and identity concepts, refined with your feedback and tested on real product screens.
STEP 04
Launch
Guidelines, files, website and deck delivered, with a walkthrough for your team.
The full method is in how to build a brand from scratch and the brand identity design process.
Agency or independent designer?
Senior quality, startup speed and budget.
Most branding agencies for startups do not publish their prices, and larger studios often book start dates weeks ahead. Working with one senior designer gives you a fixed, public price, a start date that fits your launch, and the same person on every call. If you are a larger company with many stakeholders, an agency can be the better fit, and I will tell you honestly on the free call.
Startup brands
Brands built for fintech, SaaS and climate tech.
A few startup identities from my brand identity portfolio, each with a full case study on Behance.
- Fintech
OneClick
A fintech payment brand built to feel fast, simple and secure from the first screen.
- EV charging
R-Load
A scalable identity for an EV charging company focused on clean energy and a seamless experience.
- Health tech
STRIVN
Brand and logo for a wearable that monitors horse health and performance.
More examples: best brand identity design on Behance · branding for fintech · small business branding in the USA
Pricing
Fixed scope, public prices.
- $799Launch · one time
Positioning, logo, brand starter kit and one landing page for pre-seed startups.
- $1,999Partner · per month
Full brand identity, guidelines, website, pitch deck and product design for seed and Series A.
- $3,999Growth · per month
Everything in Partner plus sales systems, lead generation and paid growth.
See the full plans · Compare what a logo costs and brand identity cost in the USA.
From the journal
Branding notes, written down.
How to build a brand from scratch: a 10 step guide for startups and small businesses
A brand is not a logo. It is the reason people choose you, remember you and recommend you. Here is a practical 10 step process to build a brand from scratch, with what each step costs, how long it takes and how to make sure Google and AI assistants understand your brand too.
Read the article
Branding trends 2027: the 10 shifts every startup and growing brand should plan for
Branding in 2027 is shaped by AI everywhere, buyers who trust human craft, and identities that have to work on every screen and inside AI answers. Here are ten shifts to plan for, and what each one means for a startup or growing brand.
Read the article
Fintech branding: how to build a brand people trust with their money
In fintech the brand is a trust signal before it is anything else. Here is how to position a fintech brand, design a logo and colour system that feel secure without looking like a bank, stay compliant in the USA, UK and Gulf, and carry it into the product.
Read the article
Where I work
Startup branding for founders around the world.
Remote by default, with fixed prices, written briefs and calls booked on a shared calendar.
Startup branding is giving a young company a clear position, a memorable name and logo, and a visual identity that makes it credible to customers, hires and investors. It usually covers positioning, logo, colours, typography, guidelines, the website and the pitch deck.
Most startups need a simple launch brand before they sell or raise, and a full identity around seed or Series A, when they hire, raise more and compete with established players. Rebrand when the company has clearly outgrown its first look.
With Jakaria Mahmud, a launch brand costs $799 fixed, and a full brand identity with guidelines, website and pitch deck is part of the $1,999 per month Partner plan. Many agencies do not publish prices and usually charge more.
About two weeks for a launch brand and four to eight weeks for a full brand identity, depending on how fast feedback comes back.
Early stage startups usually get more value from one senior independent designer: a fixed price, faster start and the same person throughout. Larger companies with many stakeholders may need an agency.
Yes. Jakaria Mahmud works remotely with startups in the USA, UK, Bangladesh, the Gulf and Europe, with fixed prices in US dollars and calls booked on a shared calendar.
Yes. You receive every file, including SVG, PDF, EPS, PNG and a Figma library, with full rights to the final design.
Next step
Launch with a brand that looks the part.
Thirty minutes on your startup: your stage, your market and what your brand needs before launch or your next round. You keep the advice whether you hire me or not.