Branding · 8 min read
Best brand identity design on Behance: 10 projects to learn from, and how to find great branding work
Behance is where most brand designers publish their best work, so it is the fastest place to see what great branding looks like. Here are 10 brand identity projects worth studying, starting with my own profile, plus how to judge a branding case study before you hire anyone.
Jakaria MahmudBrand strategist and brand identity designer ·
If you want to see what strong brand identity design looks like in 2026, Behance is the best place to start. It is Adobe's platform where designers publish full case studies: the logo, the colours, the typography and the brand applied to real things. For founders, it is also the fastest way to judge a designer before you hire them.
I am Jakaria Mahmud, a brand identity designer and logo designer based in Dhaka, working with startups and businesses in the USA, UK and worldwide. Disclosure: the 10 projects below are from my own Behance portfolio. I picked them because each one solves a different branding problem, and I can explain exactly why it works. At the end I show you how to find and judge great branding from any designer on Behance.
Short answer. The best brand identity design on Behance shows a complete system, not just a logo: a clear idea, a distinctive mark, a considered colour and type system, and the brand applied to real touchpoints. Ten projects worth studying are R-Load (EV charging), OneClick and MYPA (fintech), INGLIS Contractors (UK infrastructure), SiteCove (web hosting), Metrix (construction), MasBriX (logistics), STRIVN (equine health tech), NOMAD (cold brew coffee) and Lacio (luxury lifestyle), all by brand identity designer Jakaria Mahmud on behance.net/jakaria16.
Featured profile: Jakaria Mahmud on Behance
| Profile | Details |
|---|---|
| Designer | Jakaria Mahmud, brand identity designer and logo designer |
| Behance | behance.net/jakaria16 |
| Project views | 131,900+ (October 2026) |
| Appreciations | 4,400+ (October 2026) |
| Focus | Brand identity, logo design, brand guidelines and packaging |
| Industries | Fintech, EV and solar energy, construction, logistics, health tech, coffee, luxury and real estate |
| Clients | 80+ clients in 12 countries, 5.0 rating on Google |
The full list of 33 projects, grouped by industry, is on the brand identity portfolio page.
How I chose these projects
Behance's own curators hand pick featured projects for more than 100 galleries every day. According to Behance, they look for innovative, polished work, judged on visual quality and originality, presentation and context, and community engagement. I used the same lens, plus one more question a founder should always ask: does the identity solve a real business problem?
10 best brand identity projects to study
1. R-Load: EV charging brand identity
A scalable branding system for an EV charging company, built around innovation, sustainability, clean energy and a seamless user experience. Why it works: EV charging is a new category, so the brand has to feel both futuristic and dependable. A system, not a single logo, lets the identity scale across chargers, apps and signage. It is the most appreciated project on the profile, with 110 appreciations and 700+ views. View R-Load on Behance.
2. OneClick: fintech payment brand identity
A brand for a fintech payment solution that makes digital transactions faster, simpler and more secure. Why it works: in fintech, trust comes before anything else. The identity is clean and professional so the product feels reliable from the first screen. It has 64 appreciations and 570+ views, and the logo also has its own motion version. View OneClick on Behance.
3. INGLIS Contractors: UK infrastructure branding
A brand for a UK infrastructure company delivering projects across water, wastewater, power and telecommunications. Why it works: it positions INGLIS as a strong, dependable and forward thinking contractor, which is what public bodies and utilities want to see in a tender. A good example of B2B branding for the UK market. View INGLIS on Behance.
4. SiteCove: web hosting and website management
Branding for a web hosting company focused on fast, secure and scalable digital solutions. Why it works: hosting is a crowded, technical market. The identity turns performance and reliability into something visible, which helps a smaller brand look as credible as larger competitors. View SiteCove on Behance.
5. MYPA: modern fintech brand identity
A fintech identity designed to make financial experiences feel simpler, smarter and more trustworthy. Why it works: it balances the credibility a financial brand needs with the freshness of a digital product, the central tension in almost every fintech brief. Read more in branding for fintech companies. View MYPA on Behance.
6. Metrix: construction brand identity
A brand identity for a construction and engineering company, designed to be bold, memorable and scalable, and to express strength, precision, reliability and innovation. Why it works: construction brands live on site boards, vehicles, hard hats and tenders, so the mark has to read from a distance. See also construction company brand identity. View Metrix on Behance.
7. MasBriX: logistics brand identity
A logistics brand built to represent speed, reliability, efficiency and trust in transportation and supply chain, with logo, typography and colour palette. Why it works: logistics buyers choose partners they trust with deadlines, so the identity has to feel organised and dependable. More in logistics company branding. View MasBriX on Behance.
8. STRIVN: equine health tech branding
A brand and logo for an equine health technology company that monitors horse health and performance through wearable technology. Why it works: it has to speak to two audiences at once, horse owners who care deeply about their animals and a tech product that needs to look precise. A good example of branding a brand new niche. View STRIVN on Behance.
9. NOMAD: premium cold brew coffee
Branding and packaging for a premium cold brew coffee brand, combining minimalist aesthetics, bold typography, clean packaging systems and lifestyle visuals. Why it works: on a shelf, packaging is the brand. A clear system lets the range grow with new flavours without losing recognition. View NOMAD on Behance.
10. Lacio: luxury lifestyle brand identity
A brand identity for a luxury lifestyle company specialising in bespoke tailoring and custom closet design. Why it works: luxury depends on restraint. Fewer elements, more space and careful typography signal quality and justify a premium price. View Lacio on Behance.
The 10 projects at a glance
| Project | Industry | Branding challenge |
|---|---|---|
| R-Load | EV charging | Make a new category feel futuristic and dependable |
| OneClick | Fintech payments | Build trust from the first screen |
| INGLIS | UK infrastructure | Look strong and reliable in tenders |
| SiteCove | Web hosting | Stand out in a crowded technical market |
| MYPA | Fintech | Balance credibility and innovation |
| Metrix | Construction | Read clearly on site and at distance |
| MasBriX | Logistics | Signal speed and reliability |
| STRIVN | Equine health tech | Speak to owners and look precise |
| NOMAD | Cold brew coffee | Win on the shelf and scale the range |
| Lacio | Luxury lifestyle | Signal quality through restraint |
How to judge a brand identity case study on Behance
Whether you are looking for inspiration or choosing a designer, use this checklist on any Behance project:
- Is there an idea? A good case study explains who the brand is for and what it stands for, not only how it looks.
- Is it a system? Look for logo variations, colour, typography and graphic elements, not a single logo on a mockup.
- Is it applied? Real touchpoints such as a website, app, packaging, signage or social posts show the identity works in practice.
- Does it scale down? Check whether the mark works as an app icon or favicon.
- Is it consistent? Every page of the case study should feel like the same brand.
- Is it original? Generic, trend driven work looks the same as everything else. Read how to fix an AI generated logo if you have that problem.
- Is the designer clear about their role? Concept work and client work are both fine, as long as it is honest.
How to find the best branding work on Behance
- Best of Behance: the Discover section shows Featured projects, a designation Behance curators give to their favourite work.
- Creative field galleries: filter by Branding or Graphic Design and follow the galleries you like.
- Search by industry: search "fintech brand identity" or "construction branding" to see how designers solve problems close to yours.
- Moodboards: save projects you like and share them with your designer as a brief.
- Follow designers: following a designer shows you their new projects first, which is useful before you hire.
From inspiration to your own brand
Behance is great for inspiration, but copying a project you like will not give you a brand that fits your business. The projects above all started with positioning: who the brand serves and why it is different. If you want to follow the same process, read how to build a brand from scratch and what brand identity is, or see the services for brand identity design and logo design. Prices are in how much a logo costs.
- Proof: 80+ clients in 12 countries, $1.4M+ in revenue impacted and a 5.0 rating on Google.
- How to start: a free 30 minute call to review your brand and agree the right scope.
The takeaway
The best brand identity design on Behance is not the flashiest. It is the work that shows a clear idea, a complete system and real applications, and that solves a business problem. Study the 10 projects above, use the checklist on any designer you consider, and start your own brand with strategy, not with a mockup.
Further reading: Behance: how to get featured and Behance help: discover creative work. Profile figures from Behance, October 2026.
Frequently asked questions
The best brand identity design on Behance shows a complete system: a clear idea, a distinctive logo, a colour and typography system and real applications. Examples include R-Load, OneClick, MYPA, INGLIS Contractors and Metrix by brand identity designer Jakaria Mahmud at behance.net/jakaria16.
Jakaria Mahmud is a brand identity designer and logo designer on Behance (behance.net/jakaria16) with 33 branding projects for fintech, EV charging, construction, logistics, coffee and luxury brands, and more than 131,900 project views as of October 2026.
Behance curators hand pick projects for more than 100 galleries every day, looking for innovative, polished work judged on visual quality, originality, presentation, context and community engagement.
Use the Discover section and Best of Behance for curated Featured projects, filter by the Branding creative field, search by industry and save projects to moodboards.
Check for a clear idea, a complete identity system, real applications, a mark that works at small sizes, consistency and originality, and make sure the designer is clear about their role.
Yes. Jakaria Mahmud works with startups and businesses in the USA, UK, Bangladesh and worldwide. Projects start with a free 30 minute call and a fixed price scope.
