Brand consultant · USA, UK, Australia, Norway
I am Jakaria Mahmud, a brand consultant and brand identity designer working with founders and growing businesses in the USA, UK, Australia and Norway. I also lead sales and business development, so my advice starts with one question: what will help you win more of the right customers? You get a clear brand audit, an honest answer on whether to rebrand, and a senior person to check every brand decision.
- 80+ clients
- 12 countries
- 5.0 on Google
At a glance
Brand consulting, in one answer.
A brand consultant is a senior advisor who audits how your brand looks, sounds and sells, then tells you what to change first and what to leave alone. My brand consulting services cover brand audits, rebrand or refresh decisions, positioning and messaging reviews, and checking the work of agencies and designers. Because I also design brand identities, the advice can turn into finished work with the same person, so nothing is lost in the handover.
- Who
- Jakaria Mahmud, brand consultant and brand identity designer, working remotely from Dhaka, Bangladesh
- For
- Founders, startups, SaaS and growing businesses that want senior brand advice without a large agency retainer
- Markets
- USA, UK, Australia and Norway first, plus clients worldwide
- Start
- A free 30 minute brand audit call, with the first change I would make
- Price
- Launch from $799 one time; ongoing brand consulting in the Partner plan at $1,999 per month
- You get
- Brand audit, a rebrand decision, a prioritised fix list and a senior reviewer for brand work
- Proof
- 80+ clients in 12 countries, $1.4M+ in client revenue impacted, 5.0 on Google from 8 reviews
- Ownership
- You own the audit, the plan and every file once paid in full
Brand consulting services
Six things a brand consultant does for you.
Every engagement ends with a short written plan: what is costing you customers, what to fix first and who should do it. No long deck that sits in a folder.
- 01
Brand audit and scorecard
Your positioning, messaging, logo, website and sales story scored side by side, so you see where the brand loses deals.
- 02
Rebrand or refresh decision
An honest call on whether you need a full rebrand, a refresh or just a few fixes, with the reasons in writing.
- 03
Positioning and messaging review
A check of who you serve and why you win, with sharper headlines and proof points. Deeper work moves into brand strategy.
- 04
Sales and website alignment
Your website, pitch deck and sales calls telling the same story, so prospects hear one clear reason to choose you.
- 05
Agency and designer brief review
A senior second opinion on briefs, quotes and design rounds, so you pay for the right work and avoid costly redos.
- 06
Ongoing brand advisory
A brand consultant on call each month for launches, new markets, campaigns and hiring decisions that affect the brand.
Start with a free brand audit call.
Book a free 30 minute brand auditHow brand consulting works
From audit to action in four steps.
STEP 01
Audit call
A free 30 minute call on your market, your brand today and where you lose customers.
STEP 02
Review
I score your brand, website and sales material against your best competitors.
STEP 03
Plan
A short written plan: keep, fix or rebuild, in priority order, with a fixed price for any work.
STEP 04
Deliver or advise
I design the fixes myself, or guide your team and agency and review the results.
Want the background first? Read what a brand consultant does, how a brand audit works and how branding increases sales.
Consultant, strategist or agency?
Advice first, then the right work.
A brand consultant diagnoses and advises across the whole brand. A brand strategist goes deep on positioning and messaging. A branding agency or designer produces the logo, identity and website. Most founders need the advice before they know which work to buy. I cover all three as one person, so you get a straight answer and, if you want it, the finished brand identity design as well.
When to hire a brand consultant
Four moments a consultant pays for itself.
SIGN 01
Traffic, no calls
People visit and read, but few book a call or ask for a quote.
SIGN 02
Rebrand doubts
You think you need a new brand, but you are not sure it will fix the real problem.
SIGN 03
New market
You are selling into the USA, UK, Australia or Norway and need the brand to fit locally.
SIGN 04
Agency choice
You have quotes from agencies or designers and want a senior view before you sign.
Pricing
Senior brand advice, fixed price.
- $799Launch · one time
Brand audit and positioning brief, logo and brand starter kit, plus one landing page designed and built.
- $1,999Partner · per month
Ongoing brand consulting, full brand strategy, identity and guidelines, website UX and UI, product design and development.
- $3,999Growth · per month
Everything in Partner plus sales systems, lead generation and advanced SEO.
See the full plans · The first 30 minute brand audit call is free. Priced in US dollars, with a written brief before anything starts.
From the journal
Branding notes, written down.
What does a brand consultant do? Services, cost and when to hire one
A brand consultant helps a business decide who it is for, what it stands for and how it should look and sound, then makes sure that thinking reaches every touchpoint. Here is what they do, what they cost and when to hire one.
Read the article
The future of brand design: 9 shifts shaping brand identity from 2027 to 2030, backed by research
Where brand design is heading from 2027 to 2030: brands built to be understood by AI search, living identity systems, distinctive assets you can measure, proof of authenticity, accessibility by default and trust as the real advantage.
Read the article
How to choose brand fonts: an 8 step typography guide with pairing rules and examples
Fonts are the voice of your brand on every page, screen and package. Here is a simple 8 step way to choose them, pair them and license them, with the rules designers use.
Read the article
Where I work
Brand consulting for the USA, UK, Australia and Norway.
Every engagement runs remotely, with calls in your time zone, a written plan and a fixed price. Each market has its own page.
A brand consultant audits how a business looks, sounds and sells, then advises on what to change first. The work usually covers a brand audit, positioning and messaging, rebrand decisions and a review of the website, sales material and any agency or designer work. My full guide explains the role in more detail.
My brand consulting starts with a free 30 minute brand audit call. A brand audit and positioning brief is part of the Launch plan at $799 one time, and ongoing brand consulting is part of the Partner plan at $1,999 per month. Every price is fixed and agreed in writing before work starts.
A brand consultant advises across the whole brand: audit, rebrand decisions, website, sales story and vendors. A brand strategist goes deep on positioning, messaging and tone of voice. I do both, so a consulting engagement can move into full brand strategy when it is needed.
Hire a brand consultant when you are not sure what the problem is or which work to buy. Hire an agency or designer when you already know you need a new logo, identity or website. A consultant can also brief and review an agency for you, so you pay for the right work.
It is worth it when the brand is costing you sales: visitors who do not book calls, prospects who compare you on price, or a rebrand you are unsure about. One clear audit often shows that a few focused fixes beat a full rebrand.
Yes. I work remotely with clients in the USA, UK, Australia and Norway, plus clients worldwide, with calls in your time zone and feedback within the same working day.
A focused brand audit with a written plan takes one to two weeks. Ongoing brand consulting runs month to month in the Partner plan.
Yes. I am a brand consultant and brand identity designer, so I can design the logo, identity, guidelines and website myself, or guide your own team and review the results.
Keep exploring
More ways to build a brand that sells
Branding services
Recent work
32 brand identity case studies, from fintech to construction.
From the journal
- BrandingHow much does a logo cost in the UK? 2026 prices in pounds, and what you should get for your money
- BrandingBrand voice: how to define your brand's tone of voice, with examples and a template
- BrandingBranding vs marketing: which should your small business invest in first?
Next step
Start with a free brand audit call.
Thirty minutes on your brand, your website and why customers do or do not choose you, with the first change I would make. You keep the advice whether you hire me or not.