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Brand identity designer · Switzerland
Brand identity designer for Swiss companies that expect precision.
I am Jakaria Mahmud, a brand identity designer working with founders and teams in Zurich, Geneva, Basel and Lausanne. I build brands with a business mindset: positioning first, then grid based identity systems, clear typography and guidelines that work in German, French, Italian and English.
- 80+ clients
- 5.0 on Google
- Your morning, my afternoon
The Switzerland market
What Swiss buyers notice first.
Switzerland gave the world the International Typographic Style. Swiss buyers notice grids, type and detail, and they trust brands that are precise and quietly confident.
- 01
Precision
Grids, spacing and type set with care. Small inconsistencies are noticed here.
- 02
Multilingual by design
Names, taglines and layouts that work in German, French, Italian and English.
- 03
Trust over trend
Identities built to last a decade, not a season, especially in finance and health.
What you get
A brand system for Switzerland, not just a logo.
Every project starts with positioning and ends with a system your team can use for years without guessing.
- 01
Positioning and messaging
Your promise and message, written to work across four languages.
- 02
Logo and brand marks
A precise wordmark and symbol that hold up at every size.
- 03
Grid based identity
A typographic system and layout grid that keep every touchpoint consistent.
- 04
Investor and partner decks
Decks and reports designed with the clarity Swiss partners expect.
- 05
Website direction
Multilingual landing pages with clean structure and fast load times.
- 06
Brand guidelines
A precise guide covering type, grid, colour and language versions.
Industries in Switzerland
Who I brand in Switzerland, with a guide for each.
The sectors where a stronger brand changes who says yes. Each links to a full guide on the journal.
- Fintech
Fintech and finance
Trust first identities for products that handle money and data.
SaaS and fintech branding - Medtech
Medtech and life sciences
Clear, credible brands for regulated products and scientific audiences.
Product UX for complex tools - Clean energy
Energy and cleantech
Brands that make technical value clear with honest claims and data.
Clean energy branding guide - Startups
Deep tech startups
Launch brands and decks for spin offs and startups raising their first round.
What a brand package includes
How we work together
Four steps, one person accountable.
STEP 01
Audit call
A call in your morning and a teardown of your brand across language versions.
STEP 02
Positioning brief
Messaging agreed in writing, checked for how it reads in each language.
STEP 03
Identity design
Grid, type and marks designed together and shown on real applications.
STEP 04
Rollout
Guidelines, Figma files and assets for each language, handed over with a walkthrough.
Pricing
Fixed scope, fixed price.
- $799Launch · one time
Logo and brand starter kit, plus one landing page designed and built.
- $1,999Partner · per month
Full brand identity and guidelines, website UX and UI, product design and development.
- $3,999Growth · per month
Everything in Partner plus sales systems, lead generation and paid growth.
See the full plans · Priced in US dollars, with a written brief before anything starts.
What clients say
Google review
Really impressed with Jakaria’s work. He has a great eye for design, communicates well, and pays close attention to detail. The final result was clean, professional, and exactly what I was looking for.
From the journal
Branding notes, written down.
The best brand identity for construction companies: how to win trust, bids and talent
In construction, your brand is judged at bid time, on the road and on the job site. Here is what the best construction brand identities include, how to build one and how to roll it out without waste.
Read the article
Logistics company branding: how freight, 3PL and delivery brands win shippers, drivers and trust
In logistics, your brand is judged on reliability: on the road, in the tracking portal and in every RFP. Here is how freight, 3PL and delivery companies build a brand that wins shippers and drivers.
Read the article
Sustainable energy branding: how solar, battery and clean energy companies build trust and win customers
Clean energy buyers are sceptical, and every brand in the category looks the same. Here is how solar, storage and energy tech companies build a brand people trust, without greenwashing.
Read the article
Other markets
Brand identity design around the world.
Yes. Names, taglines and layouts are tested in German, French, Italian and English, and the type system supports every character. Final translations come from your team or a professional translator.
Their commercial use is regulated by the Swissness rules, so any use of the Swiss cross or a Swiss made claim is checked with you before it goes on packaging or marketing.
Swiss mornings overlap with my afternoon in Dhaka, so feedback turns around the same day. Work runs on a shared Figma file with written weekly updates.
Pricing is fixed in US dollars. The Launch plan is $799 one time for a logo, brand starter kit and one landing page. A full identity with guidelines and website is part of the Partner plan at $1,999 per month.
Yes. Fintech and medtech brands are designed with credibility first, and claims are always approved by your team before launch.
You do. All files and rights transfer to you at the end, with guidelines for every language version.
Next step
Start with a free brand audit.
Thirty minutes at a time that suits Switzerland, on what your brand says today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.