- Industry
- Equine health technology
- Year
- 2026
- Scope
- Logo, wordmark, visual identity
- Applications
- Wearables, mobile app, packaging, apparel, digital
The brief
A smartwatch for horses needs a brand riders and vets can trust.
STRIVN is a modern equine health technology brand designed to monitor and support horse health and performance through wearable technology, similar to how a smartwatch helps people track their health and activity.
The approach
An equine symbol and a clean wordmark that work at every size.
The visual identity was created to communicate precision, trust, technology, movement and performance.
The logo combines a strong equine inspired symbol with a clean, modern wordmark, creating a distinctive identity that works across wearable devices, mobile apps, packaging, apparel and digital platforms.
The result
A smart, premium brand for modern horse owners.
The overall branding aims to position STRIVN as a smart, reliable and premium solution for modern horse owners, riders and equine professionals.
What I delivered
Logo and symbol
An equine inspired mark with a modern wordmark.
Visual identity
Precision, movement and trust.
Product applications
Wearable device, app and packaging.
Apparel and digital
The brand on the yard and online.
Tools and credits
Designed by Jakaria Mahmud, brand identity designer and logo designer.
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe XD
- Figma
The full project, with every board, is also published on Behance.
FAQ
How much does a brand identity like STRIVN cost?
Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this equine health technology project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.
How long does a project like this take?
About one week for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.
Do I own the final files?
Yes. You get every file, the Figma source and full rights to the logo and identity.
Can you design a brand like this for my company?
Yes. I work with founders in the USA, UK, the Gulf and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.
More brand identity work
View all work
Next step
Start with a free brand audit.
Thirty minutes on what your brand is saying today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.