Brand identity designer · USA
Brand identity designer for US startups that need to look fundable.
I am Jakaria Mahmud, a brand identity designer working with founders across the United States, from New York and Austin to San Francisco. I build brands with a business mindset: positioning first, then a logo, identity system and guidelines that hold up next to the best funded competitors in your category.
- 80+ clients
- 5.0 on Google
- Your morning, my evening
The USA market
What US buyers decide in seconds.
The US market is the most crowded place to launch a product. Buyers and investors compare you with well funded competitors before they read a word, so the brand has to earn the second look.
- 01
Category clarity
US buyers want to know in one line what you do and who it is for. Positioning comes before any logo.
- 02
Investor ready polish
Your deck, site and product are judged as one brand. Inconsistency reads as early and risky.
- 03
Proof over adjectives
Outcomes, numbers and customer names beat claims. The identity is designed to make proof easy to show.
What you get
A brand system for the USA, not just a logo.
Every project starts with positioning and ends with a system your team can use for years without guessing.
- 01
Positioning and messaging
One page that says who you serve, why you win and how to say it, approved before design starts.
- 02
Logo and product mark
A wordmark, a compact mark and an app icon that work in the product, on the site and in a pitch deck.
- 03
Identity system
Colour, typography and UI ready tokens so product and marketing look like one company.
- 04
Investor pitch deck
A deck in the new identity, structured the way US seed and Series A investors read.
- 05
Website direction
Landing page design that turns the new positioning into sign ups and demo requests.
- 06
Brand guidelines
Rules your team and future hires can follow without asking every time.
Industries in USA
Who I brand in the USA, with a guide for each.
The sectors where a stronger brand changes who says yes. Each links to a full guide on the journal.
- SaaS · AI
SaaS and AI companies
Identities that live inside the product and AI brands built on clear outcomes instead of hype.
SaaS and AI branding guide - Startups
Seed to Series A founders
A brand starter kit, deck and landing page that raise trust without burning runway.
What a brand package includes - Construction
Construction and trades
Durable brands for trucks, job sites and bids across US markets.
Construction branding guide - Logistics
Freight and logistics
Fleet livery, tracking UX and RFP ready sales material.
Logistics branding guide
How we work together
Four steps, one person accountable.
STEP 01
Audit call
A 30 minute call in your morning and a teardown of your brand, site and deck.
STEP 02
Positioning brief
Audience, promise and messaging in writing, approved async so no meeting slows you down.
STEP 03
Identity design
Directions shown on your real product, site and deck, not on mockup stationery.
STEP 04
Rollout
Guidelines, Figma files and assets handed over, with a walkthrough for your team.
Pricing
Fixed scope, fixed price.
- $799Launch · one time
Logo and brand starter kit, plus one landing page designed and built.
- $1,999Partner · per month
Full brand identity and guidelines, website UX and UI, product design and development.
- $3,999Growth · per month
Everything in Partner plus sales systems, lead generation and paid growth.
See the full plans · Priced in US dollars, with a written brief before anything starts.
What clients say
Google review
Really impressed with Jakaria’s work. He has a great eye for design, communicates well, and pays close attention to detail. The final result was clean, professional, and exactly what I was looking for.
From the journal
Branding notes, written down.
The best brand identity for construction companies: how to win trust, bids and talent
In construction, your brand is judged at bid time, on the road and on the job site. Here is what the best construction brand identities include, how to build one and how to roll it out without waste.
Read the article
Logistics company branding: how freight, 3PL and delivery brands win shippers, drivers and trust
In logistics, your brand is judged on reliability: on the road, in the tracking portal and in every RFP. Here is how freight, 3PL and delivery companies build a brand that wins shippers and drivers.
Read the article
Sustainable energy branding: how solar, battery and clean energy companies build trust and win customers
Clean energy buyers are sceptical, and every brand in the category looks the same. Here is how solar, storage and energy tech companies build a brand people trust, without greenwashing.
Read the article
Other markets
Brand identity design around the world.
Yes. The work runs on a shared Figma file with written weekly updates, and calls happen in your morning, which is my evening in Dhaka. You get one senior designer accountable for the result, without agency overhead.
Pricing is fixed and in US dollars. The Launch plan, a logo and brand starter kit with one landing page, is $799 one time. A full identity with guidelines, website and ongoing design is part of the Partner plan at $1,999 per month.
Yes. The deck is designed in the new identity and structured the way US seed and Series A investors read: problem, product, traction, market, team and ask.
A starter kit with one landing page takes about a week. A full identity with guidelines and website usually runs three to five weeks, depending on feedback speed.
Eastern to Pacific. Most calls happen between 8 and 11 in the morning Eastern time, and written updates mean you rarely need a meeting to see progress.
You own every file and the full rights to the identity. I recommend a trademark search with a US attorney before launch, and I design with clearance in mind.
Next step
Start with a free brand audit.
Thirty minutes at a time that suits the USA, on what your brand says today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.