Rebranding services · Worldwide
Rebranding for companies that have outgrown their brand.
I am Jakaria Mahmud, a brand strategist and brand identity designer based in Dhaka, rebranding startups, SaaS and growing companies in the USA, UK, UAE, Saudi Arabia, Qatar and Europe. I start from the business reason for the change, keep what your customers already recognise, and plan the launch so you keep your clients and your Google rankings.
- 80+ clients
- 12 countries
- From $799, fixed price
At a glance
Rebranding, in one answer.
Rebranding changes how your company presents itself so it matches what the business has become: a new position, new messaging and usually a new logo and visual identity. A good rebrand starts with an audit and a clear business reason, keeps the parts customers already recognise, and ends with a planned launch that protects your clients, partners and search rankings. If the strategy is still right and only the look is dated, a lighter brand refresh is often enough.
- Who
- Jakaria Mahmud, brand strategist and brand identity designer, Dhaka, Bangladesh
- For
- Startups, SaaS, B2B and growing companies worldwide
- Price
- Brand refresh from $799; full rebrand in the $1,999 per month Partner plan
- Timeline
- Two to four weeks for a refresh, six to twelve weeks for a full rebrand
- You get
- Audit, repositioning, new identity, guidelines and a rollout plan
- Launch
- Redirect, Google Business Profile and announcement plan included
- Ownership
- You own every file and the full rights
- Markets
- USA, UK, UAE, Saudi Arabia, Qatar, Europe and Bangladesh
Refresh or rebrand?
Pick the change your business actually needs.
Not every company needs a full rebrand. The free audit tells you which level fits before you spend anything.
- Refresh
Brand refresh
Same position, sharper look. Logo polish, updated colours and type, new templates. Low risk to recognition.
- Evolution
Brand evolution
Clearer messaging plus a modernised identity that keeps your core shapes and colours familiar.
- Rebrand
Full rebrand
New position, new messaging and a new identity, sometimes a new name, with a planned launch.
Not sure which one you need? Read the full rebranding guide, with eight signs it is time to rebrand.
What you get
A rebrand, from audit to launch.
Every rebrand ends with a complete, documented system and a plan to roll it out, so the new brand is live everywhere at once instead of drifting in over months.
- 01
Brand audit
What customers recognise and trust today, what is holding you back and what to keep.
- 02
Repositioning
A new positioning and messaging brief that explains the change to customers and your team.
- 03
Logo redesign
A refined or new logo system with compact mark, app icon and every file format.
- 04
New visual identity
Colour, typography, imagery and layouts shown on your website, deck, product and social.
- 05
Brand guidelines
Clear brand guidelines so every team and partner applies the new brand correctly.
- 06
Rollout and launch plan
An order of changes, an announcement plan and an SEO checklist so nothing is lost on launch day.
How a rebrand runs
Four steps, one person accountable.
STEP 01
Audit
Customers, competitors, current brand and the business reason for the change.
STEP 02
Reposition
New position and messaging agreed in writing before any design starts.
STEP 03
Redesign
Logo and identity shown on real applications, refined with your feedback.
STEP 04
Launch
Guidelines, templates and a launch plan, inside the team first and then to customers.
See the full brand identity design process.
Rebrand without losing rankings
Your Google rankings come with you.
A new look does not hurt SEO, but a careless launch can. If your domain or URLs change, every old page is 301 redirected to its closest new page, the new sitemap is submitted in Search Console and Google's Change of Address tool is used for a domain move. Your Google Business Profile, social profiles and directories are updated on the same day so customers and AI assistants see one consistent brand.
Do you need a rebrand?
Four signs it is time.
SIGN 01
Wrong customers
Leads are too small or too price focused because the brand still signals the old you.
SIGN 02
Outgrown
You now sell to bigger companies or other countries than when the brand was made.
SIGN 03
New offer
A pivot, new product or merger that the name and identity no longer describe.
SIGN 04
Less credible
Prospects judge you on the brand and you lose before the product gets a chance.
Pricing
Fixed scope, fixed price.
- $799Launch · one time
Brand refresh: positioning brief, refined logo, brand starter kit and one landing page.
- $1,999Partner · per month
Full rebrand: strategy, new identity, guidelines, website and product design, with launch plan.
- $3,999Growth · per month
Everything in Partner plus sales systems, lead generation and paid growth for the relaunch.
See the full plans · Compare with US and UK branding costs.
From the journal
Branding notes, written down.
Rebranding: when to rebrand your business and how to do it without losing customers
A rebrand can unlock growth or quietly destroy recognition. Here is how to tell if you need a refresh or a full rebrand, the eight step process, and how to launch it without losing customers or Google rankings.
Read the article
Fintech branding: how to build a brand people trust with their money
In fintech the brand is a trust signal before it is anything else. Here is how to position a fintech brand, design a logo and colour system that feel secure without looking like a bank, stay compliant in the USA, UK and Gulf, and carry it into the product.
Read the article
The brand identity design process: 7 steps from strategy to brand guidelines
A strong brand is not drawn, it is built in order. Here is the seven step brand identity design process I use with founders in the USA, UK, the Gulf and Europe, and what you should get at each step.
Read the article
Where I work
Rebranding for companies around the world.
Every rebrand runs remotely with the same written brief, fixed price and full handover. Each market has its own page.
Rebranding services change how a company presents itself so the brand matches what the business has become. They usually include a brand audit, repositioning and messaging, a logo redesign, a new visual identity, brand guidelines and a rollout and launch plan.
It depends on scope. A brand refresh with a senior independent designer can start under $1,000, while a full rebrand with strategy, identity and website usually costs several thousand dollars or more, and large agencies charge much more. Jakaria Mahmud offers a refresh from $799 and full rebrands in the $1,999 per month Partner plan.
A brand refresh usually takes two to four weeks. A full rebrand with repositioning, identity, guidelines and rollout usually takes six to twelve weeks.
A brand refresh updates the look while keeping the strategy, such as logo details, colours and templates. A rebrand changes the positioning and messaging and usually the full identity, sometimes the name.
A new design does not. A new domain or new URLs can, unless every old page is 301 redirected to its closest new page, the new sitemap is submitted and Google's Change of Address tool is used for domain moves. Updating your Google Business Profile and directories the same day keeps the brand consistent.
Keep what customers already recognise if it still fits, such as a colour or shape. One familiar element makes the change easier to accept and protects recognition.
Yes. I rebrand companies in the USA, UK, UAE, Saudi Arabia, Qatar, Switzerland, the Netherlands and worldwide, remotely, with calls in your time zone.
Yes. The Partner plan includes the website in Webflow, Framer or WordPress, so the new brand launches on a site built for it, with redirects handled.
Next step
Start with a free rebrand audit.
Thirty minutes on your current brand, your market and your goals, with a clear recommendation: refresh, evolve or full rebrand. You keep the advice whether you hire me or not.