- Industry
- Real estate and property platform
- Year
- 2026
- Scope
- Logo, typography, colour palette, brand guidelines, motion
- Applications
- App icon, signage, stationery, merchandise, outdoor, digital
- Client need
- A property brand has to earn trust fast and be recognised everywhere.
- Outcome
- One identity, from the app icon to the front of the building.
The problem
A property brand has to earn trust fast and be recognised everywhere.
ZREX is a modern real estate platform built around one idea: The Better Property Network.
The brand needed to bring clarity, confidence and connection to the property experience, and to stay recognisable at a glance on screens, signs and paper.
The solution
An arrow inspired mark, bold typography and one confident blue.
The identity combines a distinctive logo design, bold typography set in Sohne and a colour palette of Spectrum Blue, Porcelain, Lavender and Jet Black in one consistent visual system.
The arrow inspired symbol inside the X expresses forward movement and connects the brand's ambition with a clear visual direction. Motion design brings the identity to life through animated logo reveals and transitions.
The result
One identity, from the app icon to the front of the building.
From app icons and signage to stationery, merchandise and brand guidelines, every touchpoint supports one idea: The Better Property Network.
Campaign lines such as "Find properties, know the people" and "A smarter way to navigate real estate" carry the same voice on street posters and merchandise.
What I delivered
Logo design
A ZREX wordmark with an arrow inspired X for forward movement.
Colour and typography
Spectrum Blue, Porcelain, Lavender and Jet Black, with Sohne type.
App icon
The arrow symbol built on a grid for small screens.
Signage and outdoor
Building signs, bus shelter posters and hoarding billboards.
Stationery and merchandise
Business cards, letterheads, envelopes, tote bags, caps and mugs.
Brand guidelines and motion
Usage rules plus animated logo reveals and transitions.
Tools and credits
Designed by Jakaria Mahmud, brand identity designer and logo designer.
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Figma
The full project, with every board, is also published on Behance.
Real estate branding: what this project shows
Lessons for real estate, property and proptech companies.
ZREX is a real estate and property platform project by Jakaria Mahmud, a senior brand identity designer working with clients in the USA, UK, Europe and Australia. The work covered logo, typography, colour palette, brand guidelines, motion.
People buying, selling or renting property make big decisions and compare many platforms and agents. A real estate brand has to feel trustworthy and clear at a glance, on signage, listings, the app and every printed document.
What other real estate brands can take from it:
- A mark that reads clearly on signage, app icons and listings
- A confident colour that stands out in a crowded property market
- Consistent stationery, merchandise and guidelines for every agent and office
Read the real estate branding guide, see the brand identity design service, or how I work with clients in the USA, UK, Australia and Norway.
FAQ
How much does a brand identity like ZREX cost?
Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this real estate and property platform project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.
How long does a project like this take?
About one week for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.
Do I own the final files?
Yes. You get every file, the Figma source and full rights to the logo and identity.
Can you design a brand like this for my company?
Yes. I work with founders in the USA, UK, Europe, Australia and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.
What should a real estate brand identity include?
A real estate brand identity should include a clear logo that works on signage and app icons, a distinctive colour palette, typography for listings and documents, stationery and signage templates, and brand guidelines so every agent and office presents the brand the same way.
Who designed the ZREX brand identity?
ZREX was designed by Jakaria Mahmud, a senior brand identity designer and logo designer who works with startups and growing businesses in the USA, UK, Europe and Australia. The full project is published on jakaria.design and Behance.
Related topics 17
- ZREX brand identity
- ZREX logo design
- Real estate branding
- Real estate brand identity
- Real estate logo design
- Proptech branding
- Brand guidelines
- Visual identity
- Logo design
- Property brand identity
- Real estate logo
- Real estate branding agency
- Proptech brand identity
- Brand identity design
- Senior brand designer
- Brand identity designer USA
- Brand identity designer UK
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Next step
Start with a free brand audit.
Thirty minutes on what your brand is saying today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.