Packaging design · Worldwide
I am Jakaria Mahmud, a brand identity and packaging designer. I design labels, boxes, bags, cups and full packaging ranges for coffee, food, beauty and lifestyle brands, built on your brand identity and delivered as print ready files your printer can use on day one.
- 80+ clients
- 12 countries
- Print ready, you own every file
At a glance
Packaging design, in one answer.
Packaging design is the design of everything a customer sees on a product: the structure, label, colours, type, imagery and required information on a box, bag, bottle, jar, pouch or cup. Good packaging is recognisable in a second, explains the product in three, follows the rules for its market and prints cleanly. I design packaging as part of your brand identity, so every product looks like it comes from the same company, on the shelf, on your website and on social.
- Who
- Jakaria Mahmud, brand identity and packaging designer
- For
- Coffee, food and drink, beauty, wellness and lifestyle brands
- Formats
- Labels, boxes, bags, pouches, cups, jars, sleeves and shipping boxes
- Price
- Fixed price per scope after a free call; full ranges in the $1,999 per month Partner plan
- Timeline
- Usually two to four weeks for one product, longer for a full range
- You get
- Print ready artwork on your printer's dielines, mockups and source files
- Ownership
- You own every file and the full rights
- Markets
- USA, UK, UAE, Saudi Arabia, Qatar, Europe and worldwide
What you get
From the first sketch to the printer.
Every packaging project ends with artwork your printer can run without questions, and a system you can extend to the next product yourself.
- 01
Packaging strategy
A short audit of your shelf, competitors and buyers, so the design stands out for the right reasons.
- 02
Label and pack design
Front, back and side panels with hierarchy, product name, claims and all required information.
- 03
Range system
Colour coding, flavour or variant rules and templates, so new products fit the family.
- 04
Print ready artwork
Artwork on your printer's dieline with bleed, colour profiles, barcode and spot colour notes.
- 05
3D mockups
Realistic renders for your website, marketplace listings, investors and social launch.
- 06
Brand connection
Packaging that matches your logo, brand identity and guidelines, or a new identity built with it.
Bring your product, leave with a plan.
Book a free 30 minute callWhat I design
Packaging for real products.
The format decides the design. A coffee bag has a valve and a gusset, a cosmetic box has a tuck flap and a tiny back panel, a cup is seen from every angle. I design for the structure you will actually print.
- Coffee
Coffee bags, cans and cups
Origin, roast and tasting notes that are easy to scan, with a range system across blends.
- Food
Food and snack packaging
Pouches, boxes and labels with clear flavours, appetite appeal and space for nutrition panels.
- Beauty
Beauty and wellness boxes
Calm, premium boxes and bottle labels that read well at small sizes and on a phone screen.
How it works
Four steps, no surprises at the printer.
STEP 01
Brief and audit
Product, buyer, price point, shelf and printer. Use the design brief questions to prepare.
STEP 02
Concepts
Two or three directions shown on the real pack shape, judged against the brief.
STEP 03
Refine and range
One direction refined, all text placed and the system extended to every variant.
STEP 04
Artwork and handover
Print ready files, mockups and source files, with support during the printer's proof.
Packaging work
Brands with packaging that matches the identity.
A few packaging projects from my recent work, each with a full case study on this site.
- Coffee
OCHO Coffee Co.
Coffee branding and packaging with handcrafted illustrations, earthy tones, cups, bags and storefront.
- Coffee
NOMAD Coffee
A premium cold brew identity with can packaging, retail and billboard applications.
- Coffee shop
Local Coffee
A community coffee brand with packaging, stationery and real world applications.
- Lifestyle
Everyday Comfort
A warm, calm lifestyle identity with packaging and art direction.
- Luxury
Goldmark
A luxury identity with stationery, packaging and marketing collateral.
- Wellness
New Leaf Vitality
A wellness identity with a leaf symbol, calm greens and app, social and outdoor applications.
Pricing
Fixed scope, fixed price.
- QuoteSingle product · one time
One label, box or bag on your existing brand, with print ready artwork. Fixed price after a free call.
- $1,999Partner · per month
Brand identity plus a full packaging range, guidelines, website and launch assets.
- $3,999Growth · per month
Everything in Partner plus sales systems, lead generation and paid growth for the launch.
See the full plans · Read what a brand identity package includes.
From the journal
UI/UX notes, written down.
What to include in brand guidelines: a 12 part checklist and template for startups
Brand guidelines are the rules that keep your brand looking and sounding the same everywhere. Here is a 12 part checklist of what to include, a simple template outline you can copy, and the mistakes that make most guidelines go unused.
Read the article
How to write a logo design brief: a free template and the 12 questions every designer will ask
A good logo starts with a good brief. Here is a free logo design brief template, the 12 questions every designer will ask you, and the mistakes that lead to wasted rounds of revisions.
Read the article
Logo vs brand identity: what is the difference, and which one do you need?
A logo is one mark. A brand identity is the whole system that makes your business recognisable everywhere. Here is the difference in plain words, a side by side table and how to decide which one you need right now.
Read the article
Where I work
Packaging design for brands around the world.
Remote by default, with written briefs, fixed prices and artwork prepared for your local printer.
Packaging design services cover the design of a product's pack: structure choice, label and panel layout, colours, typography, imagery, required information and print ready artwork on the printer's dieline, usually with 3D mockups for online listings.
It depends on the number of products and formats. A single label or box on an existing brand is quoted at a fixed price after a free call. A new brand identity with a full packaging range sits in the $1,999 per month Partner plan with Jakaria Mahmud.
Usually two to four weeks for one product from brief to print ready artwork. A full range with several variants, or packaging designed together with a new brand identity, takes longer.
Yes. Artwork is built on your printer's dieline with bleed, safe areas, colour profiles and spot colour notes. If you do not have a printer yet, I can suggest the right structure and specifications to ask for.
Yes. If you already have a logo and guidelines, the packaging follows them. If the brand is not ready for packaging, I will tell you on the free call and suggest a light refresh first.
Print ready PDF artwork for every pack, editable source files, the range templates, and high resolution 3D mockups for your website, marketplaces and social media. You own every file and the full rights.
Jakaria Mahmud is a brand identity and packaging designer who has designed packaging for coffee brands such as OCHO Coffee Co., NOMAD cold brew and Local Coffee, and works with brands in the USA, UK, the Gulf and worldwide.
Keep exploring
More ways to build a brand that sells
Branding services
Recent work
30 brand identity case studies, from fintech to construction.
From the journal
- BrandingWhat to include in brand guidelines: a 12 part checklist and template for startups
- Logo designHow to write a logo design brief: a free template and the 12 questions every designer will ask
- BrandingLogo vs brand identity: what is the difference, and which one do you need?
Next step
Bring your product, leave with a plan.
Thirty minutes on your product, your buyer and your printer. You get a clear scope, a timeline and a fixed price for your packaging.