- Industry
- Lifestyle
- Year
- 2026
- Scope
- Brand identity, art direction, packaging
- Applications
- Packaging, print, digital, brand applications
The brief
A lifestyle brand that feels calm, soft and quietly elegant.
A modern lifestyle brand built around warmth, comfort and everyday living.
The identity had to reflect a sense of calm, softness and understated elegance.
The approach
A warm, natural visual language in every element.
The logo, typography and colour palette were designed together as one warm and natural visual language, guided by clear art direction.
The result
A cohesive lifestyle experience, from pack to post.
From the logo and typography to the colour palette, packaging and brand applications, every element was crafted to create a cohesive and memorable lifestyle experience.
What I delivered
Brand identity
Logo, type and a warm colour palette.
Art direction
A calm, natural visual language.
Packaging
Packaging that carries the identity.
Brand applications
Print and digital touchpoints.
Tools and credits
Designed by Jakaria Mahmud, brand identity designer and logo designer.
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Figma
The full project, with every board, is also published on Behance.
FAQ
How much does a brand identity like Everyday Comfort cost?
Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this lifestyle project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.
How long does a project like this take?
About one week for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.
Do I own the final files?
Yes. You get every file, the Figma source and full rights to the logo and identity.
Can you design a brand like this for my company?
Yes. I work with founders in the USA, UK, the Gulf and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.
More brand identity work
View all work
New Leaf VitalityWellness brand identity
LacioLuxury lifestyle brand identity
OCHO Coffee Co.Coffee branding and packagingNext step
Start with a free brand audit.
Thirty minutes on what your brand is saying today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.