New Leaf Vitality: Wellness brand identity

Industry: Wellness and personal growth
Year: 2026
Scope: Logo, colour strategy, typography, app icon
Applications: Mobile app, social media, outdoor, digital

The brief

A wellness brand that feels trustworthy, uplifting and approachable.

New Leaf Vitality Program is a wellness focused brand designed to inspire healthier lifestyles, personal growth and positive transformation.

The approach

A fresh leaf, continuous growth and a calm green palette.

The visual identity combines a modern, minimalist logo with nature inspired elements. The symbol represents a fresh leaf and continuous growth, reflecting the program's mission of supporting people on their wellness journey.

A calming green palette communicates vitality, balance, sustainability and wellbeing, while clean typography keeps everything clear and accessible in print and on screen.

The result

One identity across the app, social and outdoor.

The project includes logo design, visual identity development, colour strategy, typography, mobile app icon design, social media branding, outdoor advertising concepts and digital experience mockups.

What I delivered

Logo design
A leaf symbol for growth and renewal.
Colour strategy
A calming green palette with clear roles.
App icon
The mark built for small screens.
Social and outdoor
Templates and advertising concepts.

Tools and credits

Figma
Adobe Photoshop
Adobe Illustrator

The full project, with every board, is also published on Behance.

View New Leaf Vitality on Behance Brand identity design service

FAQ

How much does a brand identity like New Leaf Vitality cost?

Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this wellness and personal growth project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.

How long does a project like this take?

About one week for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.

Do I own the final files?

Yes. You get every file, the Figma source and full rights to the logo and identity.

Can you design a brand like this for my company?

Yes. I work with founders in the USA, UK, the Gulf and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.