- Industry
- Fitness and sports accessories
- Year
- 2026
- Scope
- Logo, visual language, brand identity
- Applications
- Accessories, packaging, apparel, digital, marketing
The brief
A sports brand that feels strong, energetic and dependable.
Anchor is a modern fitness and performance brand identity created for a premium sports accessories company.
The goal was a bold, energetic and memorable identity that reflects strength, movement, endurance and confidence.
The approach
A clean, modern logo with a flexible visual language.
The identity system combines a clean, modern logo with a flexible visual language for athletes and fitness enthusiasts.
The result
One brand across gear, packaging, apparel and screens.
The branding emphasises performance, durability and innovation, and works across fitness accessories, packaging, digital platforms, apparel and marketing materials.
What I delivered
Logo design
A bold, modern mark.
Visual language
Graphics built for movement and energy.
Packaging and apparel
The brand on products and gear.
Digital and marketing
Social and campaign applications.
Tools and credits
Designed by Jakaria Mahmud, brand identity designer and logo designer.
- Figma
- Adobe Photoshop
- Adobe Illustrator
The full project, with every board, is also published on Behance.
FAQ
How much does a brand identity like Anchor cost?
Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this fitness and sports accessories project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.
How long does a project like this take?
About one week for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.
Do I own the final files?
Yes. You get every file, the Figma source and full rights to the logo and identity.
Can you design a brand like this for my company?
Yes. I work with founders in the USA, UK, the Gulf and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.
More brand identity work
View all work
Next step
Start with a free brand audit.
Thirty minutes on what your brand is saying today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.