Brand identity designer · Australia
I am Jakaria Mahmud, a brand identity designer and logo designer working with founders and teams across Australia, from Sydney and Melbourne to Brisbane and Perth. I build brands with a business mindset: clear positioning first, then a logo, identity system and guidelines that feel straight talking and confident.
- 80+ clients
- 5.0 on Google
- Your afternoon, my morning
The Australia market
What Australian buyers trust.
Australian buyers are quick to spot hype and slow to forgive it. They trust brands that sound like real people, show real work and say plainly what they do.
- 01
Straight talk
Messaging that sounds like a person, not a press release. Big claims without proof work against you here.
- 02
Built for real use
Logos that hold up on utes, hi vis, signage, cups and social, not only on a screen.
- 03
Local feel, global standard
A brand that feels at home in Australia and still looks right next to international competitors.
What you get
A brand system for Australia, not just a logo.
Every project starts with positioning and ends with a system your team can use for years without guessing.
- 01
Positioning and messaging
Who you serve, why you win and how to say it in plain language, agreed before design starts.
- 02
Logo and brand marks
A primary logo, a compact mark and an icon that work on vehicles, uniforms, packaging and apps.
- 03
Identity system
Colour, typography and imagery rules so every touchpoint looks like one business.
- 04
Sales and pitch materials
Capability statements, quote templates and decks in the new identity.
- 05
Website direction
Landing pages that turn local search traffic into enquiries and booked calls.
- 06
Brand guidelines
A practical guide your team, printers and sign writers can follow.
Start with a free brand audit.
Book a free 30 minute auditIndustries in Australia
Who I brand in Australia, with a guide for each.
The sectors where a stronger brand changes who says yes. Each links to a full guide on the journal.
- Trades
Construction and trades
Durable brands for builders, contractors and trades across Australian cities.
Construction branding guide - Clean energy
Solar and clean energy
Brands for solar, battery and EV businesses that make technical value easy to trust.
Clean energy branding guide - Hospitality
Cafes and hospitality
Identities for cafes, coffee roasters and venues that work on cups, menus and signs.
Coffee shop brand identity case study - Startups
Startups and SaaS
A brand starter kit, deck and landing page that raise trust without burning runway.
What a brand package includes
How we work together
Four steps, one person accountable.
STEP 01
Audit call
A 30 minute call in your afternoon and a teardown of your brand, site and vehicles or shopfront.
STEP 02
Positioning brief
Audience, promise and messaging in writing, approved before any design.
STEP 03
Identity design
Directions shown on your real signage, uniforms, website and social, not on mockup stationery.
STEP 04
Rollout
Guidelines, Figma files and print ready assets, handed over with a walkthrough.
Pricing
Fixed scope, fixed price.
- $799Launch · one time
Logo and brand starter kit, plus one landing page designed and built.
- $1,999Partner · per month
Full brand identity and guidelines, website UX and UI, product design and development.
- $3,999Growth · per month
Everything in Partner plus sales systems, lead generation and paid growth.
See the full plans · Priced in US dollars, with a written brief before anything starts.
What clients say
Google review
Really impressed with Jakaria’s work. He has a great eye for design, communicates well, and pays close attention to detail. The final result was clean, professional, and exactly what I was looking for.
Case studies
Brand identity work, in detail.
Real projects with the brief, the thinking and the final system. See all of them on the work page.
From the journal
Branding notes, written down.
The full brand identity design process, week by week: timeline, deliverables and what you need to do
A full brand identity project, week by week: what happens, what you receive and what you need to provide, from the brief to brand guidelines, files and launch.
Read the article
Brand audit checklist: 30 questions to review your brand and find what is costing you sales
A brand audit shows what your brand really looks like to customers. Use these 30 questions across positioning, identity, website, reputation and consistency to find what to fix first.
Read the article
How to build a strong brand: the 7 traits strong brands share and how they turn into sales
A strong brand is clear, distinctive, consistent and trusted. Here are the seven traits strong brands share, how each one helps you sell, and a simple plan to build yours.
Read the article
Other markets
Brand identity design around the world.
Yes. Work runs on a shared Figma file with written weekly updates. Sydney is four to five hours ahead of Dhaka, so a call in your afternoon is my morning and feedback comes back the same day.
Pricing is fixed in US dollars. The Launch plan is $799 one time for a logo, brand starter kit and one landing page. A full identity with guidelines and website is part of the Partner plan at $1,999 per month.
Yes. Every logo is tested on real applications such as vehicles, hi vis, signage and social before it is final, and you get print ready files for each.
A starter kit with one landing page takes about a week. A full identity with guidelines and website usually runs three to five weeks, depending on feedback speed.
I design with clearance in mind and recommend a search on IP Australia, ideally with a trade mark attorney, before you launch the name and logo.
You do. All files and the full rights transfer to you, with the Figma source and guidelines.
Keep exploring
More ways to build a brand that sells
Branding services
Recent work
30 brand identity case studies, from fintech to construction.
From the journal
- BrandingThe full brand identity design process, week by week: timeline, deliverables and what you need to do
- Logo designThe future of logo design: 8 shifts shaping logos from 2027 to 2030, and how to prepare your brand
- Logo designLogo file formats explained: which logo files you need and when to use each one
Next step
Start with a free brand audit.
Thirty minutes at a time that suits Australia, on what your brand says today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.