Local Coffee: Coffee shop brand identity case study

Industry: Coffee shop and hospitality
Year: 2026
Scope: Logo, visual direction, typography, colour
Applications: Packaging, stationery, signage, digital

The brief

A coffee shop brand that feels local, warm and modern.

Local Coffee is a contemporary coffee brand built around simplicity, warmth and a strong sense of community.

The aim was a distinctive and memorable presence across physical and digital touchpoints.

The approach

Bold type, a considered palette and flexible graphics.

The identity combines a refined visual language with bold typography, a considered colour palette and flexible graphic elements.

They give the brand a recognisable character while keeping the system approachable and modern.

The result

One cohesive identity from cup to signage.

From the logo and visual direction to packaging, stationery and real world applications, every element works together as one cohesive identity.

What I delivered

Logo design
A simple, warm mark.
Visual system
Type, colour and graphic elements.
Packaging
Packaging in the brand style.
Stationery and signage
The brand in the real world.

Tools and credits

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma

The full project, with every board, is also published on Behance.

View Local Coffee on Behance Packaging design service

FAQ

How much does a brand identity like Local Coffee cost?

Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this coffee shop and hospitality project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.

How long does a project like this take?

About one week for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.

Do I own the final files?

Yes. You get every file, the Figma source and full rights to the logo and identity.

Can you design a brand like this for my company?

Yes. I work with founders in the USA, UK, the Gulf and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.