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Brand identity designer · Netherlands
Brand identity designer for Dutch companies that like it bold and direct.
I am Jakaria Mahmud, a brand identity designer working with founders and teams in Amsterdam, Rotterdam, Utrecht and Eindhoven. I build brands with a business mindset: positioning first, then bold, direct identity systems that work in Dutch and English and stand out in a country that takes design seriously.
- 80+ clients
- 5.0 on Google
- Your morning, my afternoon
The Netherlands market
What Dutch buyers respect.
The Netherlands has one of the strongest design cultures in the world, from De Stijl to modern Dutch design. Buyers are direct, well informed and quick to spot a brand that is all surface.
- 01
Directness
Say what you do and what it costs. Dutch buyers prefer honesty to polish.
- 02
Bold, functional design
Strong colour and type that do a job, not decoration for its own sake.
- 03
International from day one
Most companies sell across Europe, so the brand works in Dutch and English.
What you get
A brand system for the Netherlands, not just a logo.
Every project starts with positioning and ends with a system your team can use for years without guessing.
- 01
Positioning and messaging
A direct message for Dutch and international buyers, written in plain English.
- 02
Logo and brand marks
A bold wordmark and symbol that work at every size.
- 03
Identity system
Colour, type and layout rules with personality and discipline.
- 04
Pitch and sales decks
Decks for investors and European sales teams in the new identity.
- 05
Website direction
Landing pages in Dutch and English that turn visitors into leads.
- 06
Brand guidelines
A guide your team and partners can use across markets.
Industries in Netherlands
Who I brand in the Netherlands, with a guide for each.
The sectors where a stronger brand changes who says yes. Each links to a full guide on the journal.
- SaaS
SaaS and tech
Product ready identities for the Amsterdam and Eindhoven tech scenes.
SaaS branding guide - Logistics
Logistics and ports
Brands for freight, 3PL and port companies moving goods through Rotterdam and Europe.
Logistics branding guide - Clean energy
Energy transition
Brands for solar, wind and energy tech that stay honest and clear.
Clean energy branding guide - Startups
Startups and scale ups
Launch brands, decks and landing pages for founders raising in Europe.
What a brand package includes
How we work together
Four steps, one person accountable.
STEP 01
Audit call
A call in your morning and a direct teardown of your brand and site.
STEP 02
Positioning brief
Messaging agreed in writing, checked in Dutch and English.
STEP 03
Identity design
Bold directions shown on real applications.
STEP 04
Rollout
Guidelines, Figma files and assets handed over with a walkthrough.
Pricing
Fixed scope, fixed price.
- $799Launch · one time
Logo and brand starter kit, plus one landing page designed and built.
- $1,999Partner · per month
Full brand identity and guidelines, website UX and UI, product design and development.
- $3,999Growth · per month
Everything in Partner plus sales systems, lead generation and paid growth.
See the full plans · Priced in US dollars, with a written brief before anything starts.
What clients say
Google review
Really impressed with Jakaria’s work. He has a great eye for design, communicates well, and pays close attention to detail. The final result was clean, professional, and exactly what I was looking for.
From the journal
Branding notes, written down.
The best brand identity for construction companies: how to win trust, bids and talent
In construction, your brand is judged at bid time, on the road and on the job site. Here is what the best construction brand identities include, how to build one and how to roll it out without waste.
Read the article
Logistics company branding: how freight, 3PL and delivery brands win shippers, drivers and trust
In logistics, your brand is judged on reliability: on the road, in the tracking portal and in every RFP. Here is how freight, 3PL and delivery companies build a brand that wins shippers and drivers.
Read the article
Sustainable energy branding: how solar, battery and clean energy companies build trust and win customers
Clean energy buyers are sceptical, and every brand in the category looks the same. Here is how solar, storage and energy tech companies build a brand people trust, without greenwashing.
Read the article
Other markets
Brand identity design around the world.
Yes. Dutch mornings overlap with my afternoon in Dhaka, so feedback turns around the same day. Work runs on a shared Figma file with written weekly updates.
Yes. Messaging and layouts are designed to work in both languages. Final Dutch copy comes from your team or a native copywriter.
Pricing is fixed in US dollars. The Launch plan is $799 one time for a logo, brand starter kit and one landing page. A full identity with guidelines and website is part of the Partner plan at $1,999 per month.
Yes. Fleet livery, tracking UX and RFP ready sales material are covered in the logistics branding guide on the journal.
About a week for a starter kit and landing page. A full identity with guidelines and website usually takes three to five weeks.
You do. All files and rights transfer to you at the end.
Next step
Start with a free brand audit.
Thirty minutes at a time that suits the Netherlands, on what your brand says today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.