Benji & Belle: Kids lifestyle brand identity

Industry: Children's interiors and lifestyle
Year: 2026
Scope: Custom wordmark, colour, typography, stationery
Applications: Wall decor, stationery, social media

The brief

A children's brand that is joyful, refined and ready to grow.

Benji & Belle is a family founded children's interiors and lifestyle brand dedicated to creating beautiful spaces for growing imaginations.

Starting with premium wall decor, the brand combines playful creativity, refined design, quality and care.

The approach

Childhood wonder with a polished, contemporary look.

The identity balances childhood wonder with a polished, contemporary aesthetic: a custom wordmark, a cheerful colour palette, thoughtful typography, branded stationery and social media applications.

The result

A flexible foundation for new product lines.

Built to grow with the business, the identity gives Benji & Belle a flexible foundation for future expansion into wallpaper, learning products, storage, gifts and other children's lifestyle categories.

What I delivered

Custom wordmark
A friendly, refined logotype.
Colour and type
A cheerful palette and clear typography.
Stationery
Branded print materials.
Social media
Applications for launch and growth.

Tools and credits

Adobe InDesign
Adobe Photoshop
Adobe XD
Adobe Illustrator
Figma

The full project, with every board, is also published on Behance.

View Benji & Belle on Behance Brand identity design service

FAQ

How much does a brand identity like Benji & Belle cost?

Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this children's interiors and lifestyle project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.

How long does a project like this take?

About one week for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.

Do I own the final files?

Yes. You get every file, the Figma source and full rights to the logo and identity.

Can you design a brand like this for my company?

Yes. I work with founders in the USA, UK, the Gulf and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.