Brand identity designer · UK
Brand identity designer for UK businesses that want to say more with less.
I am Jakaria Mahmud, a brand identity designer working with founders and teams across the UK, from London and Manchester to Edinburgh. I build brands with a business mindset: clear positioning in plain English, then a logo, identity and guidelines with the confidence UK buyers trust.
- 80+ clients
- 5.0 on Google
- Your morning, my afternoon
The UK market
What UK buyers quietly reward.
UK buyers are sceptical of hype. They reward clarity, restraint and a brand that sounds like it knows exactly what it is doing.
- 01
Plain English
Messaging that says what you do without buzzwords. If it needs a glossary, it is not finished.
- 02
Confident restraint
Considered typography and a tight palette. Quality shows in the details, not in the volume.
- 03
Credibility at pitch
Tenders, procurement and investors all check the brand. It has to look established from day one.
What you get
A brand system for the UK, not just a logo.
Every project starts with positioning and ends with a system your team can use for years without guessing.
- 01
Positioning and messaging
Audience, promise and a voice guide written in plain English before any design.
- 02
Logo and brand marks
A primary logo, compact mark and icon that stay sharp from favicon to signage.
- 03
Typography led identity
A type system and palette with the restraint UK brands are known for.
- 04
Proposals and decks
Pitch decks and proposal templates that help you win tenders and rounds.
- 05
Website direction
Landing pages that turn clear messaging into enquiries.
- 06
Brand guidelines
A guide your team, agencies and printers can follow.
Industries in UK
Who I brand in the UK, with a guide for each.
The sectors where a stronger brand changes who says yes. Each links to a full guide on the journal.
- SaaS · Fintech
SaaS and fintech
Trust first identities for products that handle money, data and decisions.
SaaS branding guide - Services
Professional services
Consultancies and agencies that need to look as senior as their work.
Website conversion fixes - Clean energy
Energy and climate
Brands that stand out from the green leaves with honest claims and clear data.
Clean energy branding guide - Construction
Construction and property
Identities built for hoardings, vans, PPE and bids.
Construction branding guide
How we work together
Four steps, one person accountable.
STEP 01
Audit call
A call in your morning and a teardown of your brand, site and sales material.
STEP 02
Positioning brief
Messaging and positioning agreed in writing, with feedback the same working day.
STEP 03
Identity design
Directions shown on your real site, deck and signage.
STEP 04
Rollout
Guidelines, Figma files and assets handed over with a walkthrough.
Pricing
Fixed scope, fixed price.
- $799Launch · one time
Logo and brand starter kit, plus one landing page designed and built.
- $1,999Partner · per month
Full brand identity and guidelines, website UX and UI, product design and development.
- $3,999Growth · per month
Everything in Partner plus sales systems, lead generation and paid growth.
See the full plans · Priced in US dollars, with a written brief before anything starts.
What clients say
Google review
Really impressed with Jakaria’s work. He has a great eye for design, communicates well, and pays close attention to detail. The final result was clean, professional, and exactly what I was looking for.
From the journal
Branding notes, written down.
The best brand identity for construction companies: how to win trust, bids and talent
In construction, your brand is judged at bid time, on the road and on the job site. Here is what the best construction brand identities include, how to build one and how to roll it out without waste.
Read the article
Logistics company branding: how freight, 3PL and delivery brands win shippers, drivers and trust
In logistics, your brand is judged on reliability: on the road, in the tracking portal and in every RFP. Here is how freight, 3PL and delivery companies build a brand that wins shippers and drivers.
Read the article
Sustainable energy branding: how solar, battery and clean energy companies build trust and win customers
Clean energy buyers are sceptical, and every brand in the category looks the same. Here is how solar, storage and energy tech companies build a brand people trust, without greenwashing.
Read the article
Other markets
Brand identity design around the world.
Yes. UK mornings overlap with my afternoon in Dhaka, so feedback turns around the same day. Work runs on a shared Figma file with written weekly updates.
Pricing is fixed in US dollars. The Launch plan is $799 one time for a logo, brand starter kit and one landing page. A full identity with guidelines and website sits in the Partner plan at $1,999 per month.
Yes. Messaging, guidelines and website copy follow British spelling and tone when your market is the UK.
Yes. The audit shows whether you need a full rebrand or a focused refresh of the logo, colour and type, so you only change what is holding you back.
About a week for a starter kit and landing page. A full identity with guidelines and website usually takes three to five weeks.
You do. All files and rights transfer to you at the end, with a walkthrough so your team can use the brand without me.
Next step
Start with a free brand audit.
Thirty minutes at a time that suits the UK, on what your brand says today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.