Bowen Executive: Construction recruitment brand identity

Industry: Executive search, construction recruitment
Year: 2026
Scope: Brand strategy, logo, identity, editorial design
Applications: Stationery, presentations, messaging, digital

The brief

A specialist recruiter that feels expert, direct and human.

Bowen Executive is a specialist executive search and construction recruitment brand focused on site superintendents and senior leadership roles across Texas, California and Florida.

This project presents Concept 02, an alternative visual identity direction for the brand.

The approach

A distinctive mark, vibrant yellow, soft blue and expressive type.

The direction explores a bold yet refined identity through a distinctive logo mark, vibrant yellow accents, soft blue tones, expressive typography and clean editorial layouts.

The system balances construction industry confidence with a warm, modern and human approach.

The result

A specialist partner with deep market knowledge.

The concept positions Bowen Executive as a specialist recruitment partner that communicates focused expertise and direct communication.

It includes logo design, brand identity, colour palette, typography, stationery, letterhead, presentation layouts, messaging and brand applications.

What I delivered

Brand strategy
Positioning for a specialist recruiter.
Logo and identity
A distinctive mark with yellow and blue.
Editorial design
Presentation and document layouts.
Stationery
Letterhead and business materials.

Tools and credits

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Figma

The full project, with every board, is also published on Behance.

View Bowen Executive on Behance Brand identity design service

FAQ

How much does a brand identity like Bowen Executive cost?

Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this executive search project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.

How long does a project like this take?

About one week for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.

Do I own the final files?

Yes. You get every file, the Figma source and full rights to the logo and identity.

Can you design a brand like this for my company?

Yes. I work with founders in the USA, UK, the Gulf and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.