- Industry
- Fintech
- Year
- 2026
- Scope
- Logo, typography, colour palette, visual language
- Applications
- App, web, brand applications
The brief
Finance that feels simpler, smarter and easier to trust.
MYPA is a modern fintech brand identity designed to make financial experiences feel simpler, smarter and more trustworthy.
The goal was to create a distinctive visual identity that balances the credibility of a financial brand with the innovation of a digital first fintech product.
The approach
One consistent system, from the logo to every application.
From the logo and typography to the colour palette, visual language and brand applications, every element was designed to build a consistent and recognisable brand presence.
The result
Reliable today, ready for the future of finance.
The identity combines a clean, contemporary aesthetic with a confident visual system, creating a brand that feels reliable today while remaining ready for the future of finance.
What I delivered
Logo
A distinctive mark for a digital first product.
Typography
Clean, contemporary type.
Colour palette
Credible and modern at once.
Visual language and applications
A confident system across touchpoints.
Tools and credits
Designed by Jakaria Mahmud, brand identity designer and logo designer.
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Figma
The full project, with every board, is also published on Behance.
FAQ
How much does a brand identity like MYPA cost?
Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this fintech project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.
How long does a project like this take?
About one week for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.
Do I own the final files?
Yes. You get every file, the Figma source and full rights to the logo and identity.
Can you design a brand like this for my company?
Yes. I work with founders in the USA, UK, the Gulf and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.
More brand identity work
View all work
Next step
Start with a free brand audit.
Thirty minutes on what your brand is saying today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.