R-Load: EV charging brand identity case study

Industry: EV charging, clean energy
Year: 2026
Scope: Logo, typography, colour system, brand applications
Applications: Charging stations, mobile app, digital, marketing

The brief

A charging brand that feels as clean and dependable as the energy it delivers.

A modern and scalable branding system created for an EV charging company, focused on innovation, sustainability, clean energy and a seamless user experience.

The brand identity was designed to reflect the future of electric mobility through a clean, technology driven and professional visual language.

The approach

Every element was built to say reliability, efficiency and responsibility.

From logo design and typography to colour systems and brand applications, every element was built to communicate reliability, efficiency and environmental responsibility.

The result

One identity that works on the charger, in the app and in the market.

The result is a future focused EV charging brand identity that strengthens brand recognition, builds customer trust and supports growth across digital platforms, charging stations, mobile applications and marketing materials.

What I delivered

Logo design
A mark built for screens, signage and charging hardware.
Typography
A clear, technical type system.
Colour system
A clean energy palette with rules for use.
Brand applications
Charging stations, app screens and marketing.

Tools and credits

Adobe Photoshop
Adobe Illustrator
Figma

The full project, with every board, is also published on Behance.

View R-Load on Behance Brand identity design service

FAQ

How much does a brand identity like R-Load cost?

Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this EV charging project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.

How long does a project like this take?

About one week for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.

Do I own the final files?

Yes. You get every file, the Figma source and full rights to the logo and identity.

Can you design a brand like this for my company?

Yes. I work with founders in the USA, UK, the Gulf and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.