- Industry
- Coffee, cafe and retail
- Year
- 2026
- Scope
- Research, logo, colour, illustration, packaging
- Applications
- Packaging, cups, storefront, billboards, digital
The brief
A cafe brand that feels warm, authentic and easy to remember.
OCHO Coffee Co. is a modern coffee branding project focused on creating a warm, authentic and memorable cafe experience.
The brand had to connect with coffee lovers emotionally while still looking clean and modern in a busy market.
The approach
Discovery first, then bold type, handmade illustration and earthy tones.
The process ran from discovery, research and moodboards to logo exploration and colour palette development.
The visual identity combines bold typography, handcrafted illustrations, earthy coffee inspired tones and a minimal modern aesthetic.
The result
One identity across packaging, cups, storefront and campaigns.
The system carries through to packaging design, coffee cups, storefront branding, billboard campaigns, illustrations and digital mockups.
Every touchpoint reflects comfort, community, quality and everyday coffee culture.
What I delivered
Logo and identity
A bold wordmark and a warm visual system.
Illustration
Handcrafted illustrations used across the brand.
Packaging design
Packaging and coffee cups.
Campaigns
Storefront, billboard and digital applications.
Tools and credits
Designed by Jakaria Mahmud, brand identity designer and logo designer.
- Adobe Illustrator
- Adobe Photoshop
- Figma
- Adobe InDesign
The full project, with every board, is also published on Behance.
FAQ
How much does a brand identity like OCHO Coffee Co. cost?
Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this coffee project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.
How long does a project like this take?
About one week for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.
Do I own the final files?
Yes. You get every file, the Figma source and full rights to the logo and identity.
Can you design a brand like this for my company?
Yes. I work with founders in the USA, UK, the Gulf and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.
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Start with a free brand audit.
Thirty minutes on what your brand is saying today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.