- Industry
- Construction and engineering
- Year
- 2026
- Scope
- Logo, brand strategy, visual identity, colour, typography
- Applications
- Digital assets, favicon, safety apparel
The brief
Strength and precision, in a brand built for the site and the screen.
Metrix is a modern brand identity project created for a construction and engineering company.
The goal was to develop a bold, memorable and scalable visual identity that reflects strength, precision, reliability and innovation.
The approach
From strategy to safety apparel, one consistent system.
The project includes logo design, brand strategy, visual identity, colour system, typography, digital assets, website favicon and branded safety apparel.
The result
A professional, consistent experience on every touchpoint.
Every element was designed to create a professional and consistent brand experience across digital and physical touchpoints.
What I delivered
Logo design
A bold, memorable mark.
Brand strategy
Strength, precision and reliability as the core.
Colour and typography
A system that scales.
Digital assets and favicon
Ready for web and social.
Branded safety apparel
The identity on site, where clients see it.
Tools and credits
Designed by Jakaria Mahmud, brand identity designer and logo designer.
- Figma
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
The full project, with every board, is also published on Behance.
FAQ
How much does a brand identity like Metrix cost?
Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this construction and engineering project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.
How long does a project like this take?
About one week for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.
Do I own the final files?
Yes. You get every file, the Figma source and full rights to the logo and identity.
Can you design a brand like this for my company?
Yes. I work with founders in the USA, UK, the Gulf and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.
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Start with a free brand audit.
Thirty minutes on what your brand is saying today, what it should say, and the order I would fix it in. You keep the plan whether you hire me or not.