Fppetito Food Delivery Brand Identity

Industry: Food and grocery delivery
Year: 2026
Scope: Wordmark, F symbol, colour palette, typography, patterns, brand guidelines
Applications: App icon, delivery app, stationery, social media, posters, delivery bags, food packaging, uniform, delivery van
Client need: A delivery brand has to feel quick and friendly on a phone.
Outcome: One brand, from the app to the delivery van.

The problem

A delivery brand has to feel quick and friendly on a phone.

Fppetito delivers daily fresh baked products, nuts, groceries and a wide selection of savoury and sweet snacks, built around the promise "From your phone to your home."

The identity had to work as a small app icon and on bags, boxes, uniforms and vans.

Fppetito F symbol on a construction grid, "F / a fresh fold"

Fppetito F symbol with a smile line on red

Fppetito stationery: letterhead, envelope and business cards on orange

Fppetito business cards on a purple background

Fppetito F app icon on a phone home screen

The solution

A bold wordmark, a smiling F and fresh colours.

The smile is the starting point: a simple expression of a happy everyday food experience. The F symbol, called "a fresh fold", is drawn on a grid and pairs with a smile line.

Red #ED1B37 leads the palette, with orange #F89E1B, purple #5D2D92, yellow #FFE700, blue #499FD8, green #B2D238, black #231F20 and grey #BCBEC0. DM Sans in Regular and Bold sets the type.

Fppetito delivery app on a phone with groceries

Fppetito "Quick, Easy & Fresh." ad with a girl eating cake

Fppetito portraits framed by the F symbol

Fppetito social media grid: fresh produce, snacks and "From your phone to your home"

Fppetito circle pattern and brownies on purple

Fppetito posters "Eat fresh, stay healthy" and "Baked with love"

Fppetito F filled with nuts next to croissants

Fppetito banana pattern and "more nuts, more happiness" visual

Fppetito "fresh food, fresh mood" tomato pattern and a heart of nuts

The result

One brand, from the app to the delivery van.

The brand guidelines cover the colour palette and logo usage: keep clear space, scale proportionally and use approved colours.

Applications include the app icon and delivery app, business cards and stationery, posts such as "Quick, Easy & Fresh." and "Eat fresh, stay healthy", red delivery bags, cupcake boxes, food packs, kraft shopping bags, a uniform and a delivery van.

Fppetito delivery rider with a grocery box and bread bag

Fppetito red paper delivery bags on orange

Fppetito bread packaging in a repeat pattern

Fppetito red polo shirt, cap and delivery uniform

What I delivered

Logo design
A bold, friendly Fppetito wordmark in red and white.
F symbol and app icon
The F, a fresh fold, with a smile line for the app and small spaces.
Colour and patterns
Red led palette with six fresh support colours and simple food patterns.
Packaging
Delivery bags, cupcake boxes, food packs and kraft shopping bags.
Social media and ads
Posts and posters such as Quick, Easy and Fresh and Baked with love.
Brand guidelines
Colour palette, logo usage and DM Sans typography in one document.

Tools and credits

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma

The full project, with every board, is also published on Behance.

View Fppetito on Behance Logo design service

Restaurant and food branding: what this project shows

Lessons for restaurants, food brands and hospitality businesses.

Fppetito is a food and grocery delivery project by Jakaria Mahmud, a senior brand identity designer working with clients in the USA, UK, Europe and Australia. The work covered wordmark, F symbol, colour palette, typography, patterns, brand guidelines.

Food brands live on menus, bags, cups, boxes, signs and phones. The identity has to make people hungry at a glance, stay readable on small packaging and feel the same in the street, at the table and in a delivery bag.

What other restaurant and food brands can take from it:

A logo that works on cups, bags, boxes and signage
Colour and type that stand out on a menu and a crowded social feed
Packaging, loyalty and print that keep every order on brand

Read the guide to choosing brand colours, see the packaging design service, or how I work with clients in the USA, UK, Australia and Norway.

FAQ

How much does a brand identity like Fppetito cost?

Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this food and grocery delivery project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.

How long does a project like this take?

One to two weeks for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.

Do I own the final files?

Yes. Once the project is paid in full, you get every file, the Figma source and full rights to the logo and identity.

Can you design a brand like this for my company?

Yes. I work with founders in the USA, UK, Europe, Australia and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.

What should a restaurant or food brand identity include?

A restaurant or food brand identity should include a logo that works on cups, bags and signs, a colour palette and typography that are easy to read on menus and packaging, packaging and takeaway designs, loyalty and print items, social media templates and brand guidelines so every order looks the same.

Who designed the Fppetito brand identity?

Fppetito was designed by Jakaria Mahmud, a senior brand identity designer and logo designer who works with startups and growing businesses in the USA, UK, Europe and Australia. The full project is published on jakaria.design and Behance.