CLOGA: Restaurant and wine bar brand identity

Industry: Restaurant, wine bar and hospitality
Year: 2026
Scope: Logo, symbol, line illustrations, colour, typography, editorial voice
Applications: Menus, business cards, posters, gift card, takeaway packaging, aprons, door signage, storefront
Client need: A restaurant about sharing needs a brand that feels warm and calm.
Outcome: One identity, from the menu to the front door.

The problem

A restaurant about sharing needs a brand that feels warm and calm.

CLOGA is a restaurant and wine bar with one idea: food is meant to be shared. Guests can order large plates, snacks and tapas at the bar, or a few plates to try together.

The kitchen works with fish, rare seafood from the Mediterranean sea, meat and spices, so the brand had to feel relaxed and refined at the same time.

CLOGA menu on a table between wine glasses

CLOGA line illustrations of a wine glass, fish, hand and bread with "When, it's all about sharing"

CLOGA bar with shelves of bottles and round pendant lights

The solution

A clean wordmark, a hand drawn symbol and soft sage green.

The CLOGA wordmark is set in clean, wide capitals with the line "Restaurant & wine bar". A single line drawing of a face next to a fish acts as the symbol.

Line illustrations of a wine glass, a fish, a hand and bread carry the idea "When, it's all about sharing", on a palette of sage green, deep green, black and white.

CLOGA business cards on a dining table and a green menu cover

CLOGA event posters: winter menu, "surf&turf" and "NYE hangover party"

CLOGA "Take out and share" packaging: kraft bags, labels and stickers

CLOGA embroidered aprons: a striped chef apron and a teal apron with the line drawn symbol

CLOGA front door at night and the door sign with opening hours

The result

One identity, from the menu to the front door.

Applications include menus, business cards, event posters such as "surf&turf" and "NYE hangover party", a 200 PLN gift card, "Take out and share" packaging, aprons, door signage with opening hours and the illuminated storefront sign.

Lines such as "Made to share", "Give a little time together" and "Save your seat" keep the voice warm and simple.

CLOGA restaurant storefront with the illuminated sign and outdoor seating

CLOGA "Made to share" menu card with oyster mushrooms, sea bass ceviche and grilled octopus

CLOGA gift card for 200 PLN with the line "Give a little time together."

CLOGA table booking card "A table for two." and "Save your seat." on sage green

What I delivered

Logo and symbol
A wide CLOGA wordmark and a line drawn face and fish symbol.
Line illustrations
A wine glass, a fish, a hand and bread drawn in one continuous line.
Colour and typography
Sage green, deep green, black and white with clean, wide capitals.
Menus and print
Menus, business cards, event posters and a table booking card.
Packaging and gift card
"Take out and share" bags, labels and a gift card.
Signage and uniforms
Door signage, the storefront sign and embroidered aprons.

Tools and credits

Adobe Photoshop
Adobe Illustrator
Figma

The full project, with every board, is also published on Behance.

View CLOGA on Behance Brand identity design service

Restaurant and food branding: what this project shows

Lessons for restaurants, food brands and hospitality businesses.

CLOGA is a restaurant, wine bar and hospitality project by Jakaria Mahmud, a senior brand identity designer working with clients in the USA, UK, Europe and Australia. The work covered logo, symbol, line illustrations, colour, typography, editorial voice.

Food brands live on menus, bags, cups, boxes, signs and phones. The identity has to make people hungry at a glance, stay readable on small packaging and feel the same in the street, at the table and in a delivery bag.

What other restaurant and food brands can take from it:

A logo that works on cups, bags, boxes and signage
Colour and type that stand out on a menu and a crowded social feed
Packaging, loyalty and print that keep every order on brand

Read the guide to choosing brand colours, see the packaging design service, or how I work with clients in the USA, UK, Australia and Norway.

FAQ

How much does a brand identity like CLOGA cost?

Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this restaurant project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.

How long does a project like this take?

One to two weeks for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.

Do I own the final files?

Yes. Once the project is paid in full, you get every file, the Figma source and full rights to the logo and identity.

Can you design a brand like this for my company?

Yes. I work with founders in the USA, UK, Europe, Australia and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.

What should a restaurant or food brand identity include?

A restaurant or food brand identity should include a logo that works on cups, bags and signs, a colour palette and typography that are easy to read on menus and packaging, packaging and takeaway designs, loyalty and print items, social media templates and brand guidelines so every order looks the same.

Who designed the CLOGA brand identity?

CLOGA was designed by Jakaria Mahmud, a senior brand identity designer and logo designer who works with startups and growing businesses in the USA, UK, Europe and Australia. The full project is published on jakaria.design and Behance.