Mr. Branky's: Burger brand identity case study

Industry: Burger restaurant and fast casual food
Year: 2026
Scope: Logo, mascot, colour palette, typography, brand guidelines
Applications: Menu board, cups, burger bags, takeaway packaging, posters, loyalty card, t-shirts, social media
Client need: A burger brand has to look as bold as its food.
Outcome: One identity, from the menu board to the takeaway bag.

The problem

A burger brand has to look as bold as its food.

Mr. Branky's serves smash burgers, crispy chicken, fries and cold soda, with the line "Smash, eat & repeat".

The brand had to feel fun and confident on a busy street and stay clear on small items such as cups, stickers and app icons.

Mr. Branky's round badge app icons on a vermilion background

Mr. Branky's colour palette: Vermilion #F21C32, Warm cream #F7EED8 and Soft black #171410

Mr. Branky's menu board with smash burgers, crispy chicken, fries and soda next to a burger

Mr. Branky's branded cups with the line "Bad place for diet."

The solution

A script wordmark, a burger mascot and three colours.

The Mr. Branky's wordmark is a bold, hand drawn script with a small "Mr." above it, paired with a smiling burger mascot in sunglasses and a round badge with a flag mark.

The palette is Vermilion (#F21C32), Warm cream (#F7EED8) and Soft black (#171410), with a red and cream checkered pattern taken from classic diners.

Mr. Branky's red burger bags with the line "Enjoy your meal!" and a checkered base

Mr. Branky's posters: "Smash hour.", "Bad place for diet." and "One more bite."

Mr. Branky's cream takeaway bags with a smash burger and fries on vermilion

The result

One identity, from the menu board to the takeaway bag.

The brand guidelines cover the logo and clear space, colour palette, typography, mascot and brand applications.

Applications include a menu board, cups, burger bags, kraft paper bags, posters such as "Smash hour." and "Bad place for diet.", "The Repeat Club" loyalty card, t-shirts, a phone wallpaper and social media posts.

Mr. Branky's "Smash hour. Your next great bite." banner with a burger and fries

Mr. Branky's takeaway box and burger with the line "Smash, eat & repeat."

Mr. Branky's bag, cup and "Sealed with appetite" sticker on a dark background

What I delivered

Logo design
A bold script wordmark with a small "Mr." above it.
Mascot and badge
A smiling burger mascot in sunglasses and a round badge with a flag mark.
Colour and pattern
Vermilion, Warm cream and Soft black, with a diner style checkered pattern.
Packaging
Cups, burger bags, kraft paper bags and takeaway packaging.
Menu and loyalty card
A menu board and "The Repeat Club" stamp card for six visits.
Brand guidelines
Logo, clear space, colour, typography, mascot and applications in one document.

Tools and credits

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma

The full project, with every board, is also published on Behance.

View Mr. Branky's on Behance Packaging design service

Restaurant and food branding: what this project shows

Lessons for restaurants, food brands and hospitality businesses.

Mr. Branky's is a burger restaurant and fast casual food project by Jakaria Mahmud, a senior brand identity designer working with clients in the USA, UK, Europe and Australia. The work covered logo, mascot, colour palette, typography, brand guidelines.

Food brands live on menus, bags, cups, boxes, signs and phones. The identity has to make people hungry at a glance, stay readable on small packaging and feel the same in the street, at the table and in a delivery bag.

What other restaurant and food brands can take from it:

A logo that works on cups, bags, boxes and signage
Colour and type that stand out on a menu and a crowded social feed
Packaging, loyalty and print that keep every order on brand

Read the guide to choosing brand colours, see the packaging design service, or how I work with clients in the USA, UK, Australia and Norway.

FAQ

How much does a brand identity like Mr. Branky's cost?

Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this burger restaurant and fast casual food project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.

How long does a project like this take?

One to two weeks for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.

Do I own the final files?

Yes. Once the project is paid in full, you get every file, the Figma source and full rights to the logo and identity.

Can you design a brand like this for my company?

Yes. I work with founders in the USA, UK, Europe, Australia and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.

What should a restaurant or food brand identity include?

A restaurant or food brand identity should include a logo that works on cups, bags and signs, a colour palette and typography that are easy to read on menus and packaging, packaging and takeaway designs, loyalty and print items, social media templates and brand guidelines so every order looks the same.

Who designed the Mr. Branky's brand identity?

Mr. Branky's was designed by Jakaria Mahmud, a senior brand identity designer and logo designer who works with startups and growing businesses in the USA, UK, Europe and Australia. The full project is published on jakaria.design and Behance.