Sami Cooks: Meal prep food brand identity

Industry: Meal prep and food delivery
Year: 2026
Scope: Logo family, colour, typography, brand attributes, packaging
Applications: Meal containers, bags, thank you cards, meal plans, weekly menu, loyalty card, social media
Client need: A meal prep brand that feels like home, not a diet plan.
Outcome: One identity, from the meal box to the loyalty card.

The problem

A meal prep brand that feels like home, not a diet plan.

Sami Cooks prepares fresh, ready meals with the promise "100% made from scratch. 100% of the time." and the line "A whole new way to mealprep".

The brand had to feel warm and full of personality while staying clear on containers, bags and small social posts.

Sami Cooks circular badge pattern on orange with "100% made from scratch. 100% of the time."

Sami Cooks "Eat love repeat" headline and a branded oven mitt

Sami Cooks applications: quesadilla box, SA MI pattern, bags and a meal box on purple and yellow

Sami Cooks line "Eat, Love, Repeat." in mint green on black

The solution

A stacked wordmark, bold type and vibrant colour.

The SA MI COOKS wordmark stacks the name into a compact block, framed by a circular "A whole new way to mealprep" badge.

Montserrat is the primary typeface and Manrope the secondary one. Orange, mint green, deep purple, yellow and black keep every touchpoint bright, and the logo family flexes across five attributes: home, power, love, strength and fresh.

Sami Cooks typography: Montserrat primary and Manrope secondary typeface

Sami Cooks "Thank, fam." thank you cards in orange, yellow, mint and purple

Sami Cooks black shopping bags with "Eat love repeat" and the orange badge

The result

One identity, from the meal box to the loyalty card.

Applications include branded meal containers, "Eat, love, repeat" shopping bags, "Thank, fam." thank you cards, meal plans for 5, 10 or 15 meals, a weekly menu called "This week's good stuff" and "The Samicooks Club" loyalty card.

The system brings together bold typography, vibrant colour and an easy going attitude: one familiar mark with plenty of personality.

Sami Cooks meal plan post "Your week. Sorted." with 5, 10 and 15 meal options

Sami Cooks weekly menu "This week's good stuff": jerk chicken, lemon salmon, veggie burrito, BBQ jackfruit

What I delivered

Logo family
A stacked SA MI COOKS wordmark, a circular badge and five attribute versions.
Colour and typography
Orange, mint green, deep purple, yellow and black with Montserrat and Manrope.
Packaging and bags
Meal containers and "Eat, love, repeat" shopping bags.
Print and cards
"Thank, fam." thank you cards and "The Samicooks Club" loyalty card.
Social media
Meal plan, weekly menu and campaign posts.
Brand attributes
Home, power, love, strength and fresh, each with its own version of the mark.

Tools and credits

Adobe Photoshop
Adobe Illustrator
Figma

The full project, with every board, is also published on Behance.

View Sami Cooks on Behance Small business branding service

Restaurant and food branding: what this project shows

Lessons for restaurants, food brands and hospitality businesses.

Sami Cooks is a meal prep and food delivery project by Jakaria Mahmud, a senior brand identity designer working with clients in the USA, UK, Europe and Australia. The work covered logo family, colour, typography, brand attributes, packaging.

Food brands live on menus, bags, cups, boxes, signs and phones. The identity has to make people hungry at a glance, stay readable on small packaging and feel the same in the street, at the table and in a delivery bag.

What other restaurant and food brands can take from it:

A logo that works on cups, bags, boxes and signage
Colour and type that stand out on a menu and a crowded social feed
Packaging, loyalty and print that keep every order on brand

Read the guide to choosing brand colours, see the packaging design service, or how I work with clients in the USA, UK, Australia and Norway.

FAQ

How much does a brand identity like Sami Cooks cost?

Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this meal prep and food delivery project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.

How long does a project like this take?

One to two weeks for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.

Do I own the final files?

Yes. Once the project is paid in full, you get every file, the Figma source and full rights to the logo and identity.

Can you design a brand like this for my company?

Yes. I work with founders in the USA, UK, Europe, Australia and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.

What should a restaurant or food brand identity include?

A restaurant or food brand identity should include a logo that works on cups, bags and signs, a colour palette and typography that are easy to read on menus and packaging, packaging and takeaway designs, loyalty and print items, social media templates and brand guidelines so every order looks the same.

Who designed the Sami Cooks brand identity?

Sami Cooks was designed by Jakaria Mahmud, a senior brand identity designer and logo designer who works with startups and growing businesses in the USA, UK, Europe and Australia. The full project is published on jakaria.design and Behance.