- Industry
- Luxury floral boutique and lifestyle
- Year
- 2026
- Scope
- Brand strategy, logo, monogram, colour palette, typography, packaging, brand guidelines
- Applications
- Wrapping paper, flower bags, hat box, wax seal, ribbon, business cards, website, aprons, shop sign, flower cart, candle
- Client need
- Flowers are easy to copy. A feeling is not.
- Outcome
- One quiet luxury system, from the wrap to the storefront.
The problem
Flowers are easy to copy. A feeling is not.
Le Bouket by Kamal creates thoughtful bouquets, bespoke arrangements and floral experiences for individuals, hospitality spaces and special events, and is growing into scented candles, home fragrances and sculptural vases.
The brand had to feel like a luxury boutique for both B2C and B2B clients, from a single bouquet to an event or hotel order.
The solution
A rose monogram, deep plum and soft gold.
The identity pairs a classic serif LE BOUKET wordmark, signed BY KAMAL, with a K and rose monogram and a round seal for small spaces.
The palette uses Potent Purple (#351F2C and #4A2B3B), Vintage Violet (#674C5F), Fall Leaf (#C6A66D) and Honey Gold (#D19B55). Canela sets headlines such as "Beautiful Beyond The Blooms" and Graphik sets body text.
The result
One quiet luxury system, from the wrap to the storefront.
The system covers patterned wrapping paper, flower cones and bags, a hat box, gift cards, a gold wax seal and ribbon, business cards and a website.
In the boutique it carries on to aprons, a round hanging sign, a scented candle and a branded flower cart.
Next came the structure: see the Le Bouket packaging design and dimensions book, with 16 box families and 62 sizes in 2D and 3D.
What I delivered
Brand strategy
Position, audience and voice for a floral and lifestyle brand selling to people and businesses.
Logo and monogram
A serif wordmark signed BY KAMAL, a K and rose monogram and a round seal.
Colour and typography
Deep plum, violet and soft gold, with Canela for headlines and Graphik for text.
Packaging
Patterned wrapping paper, flower cones, bags, a hat box and a candle.
Stationery and seal
Business cards, gift cards, envelopes, a gold wax seal and ribbon.
Website and signage
A website hero, aprons, a hanging shop sign and a flower cart.
Tools and credits
Designed by Jakaria Mahmud, brand identity designer and logo designer.
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Figma
The full project, with every board, is also published on Behance.
Luxury branding: what this project shows
Lessons for luxury and premium lifestyle brands.
Le Bouket is a luxury floral boutique and lifestyle project by Jakaria Mahmud, a senior brand identity designer working with clients in the USA, UK, Europe and Australia. The work covered brand strategy, logo, monogram, colour palette, typography, packaging, brand guidelines.
Luxury brands are recognised by restraint: careful typography, generous space and a consistent premium experience. Every detail, from the monogram to the packaging, has to feel intentional.
What other luxury brands can take from it:
- Refined typography and a mark that works as a monogram
- A restrained palette and generous use of space
- Guidelines that protect the premium feel across every touchpoint
Read the brand archetypes guide, see the brand identity design service, or how I work with clients in the USA, UK, Australia and Norway.
FAQ
How much does a brand identity like Le Bouket cost?
Projects start with the Launch plan at $799 one time, which covers the logo, a brand starter kit and one landing page. A full identity with guidelines, like this luxury floral boutique and lifestyle project, runs on the Partner plan at $1,999 per month. Prices are fixed and public on the pricing page.
How long does a project like this take?
One to two weeks for a logo and starter kit, and three to five weeks for a full identity with guidelines and website.
Do I own the final files?
Yes. Once the project is paid in full, you get every file, the Figma source and full rights to the logo and identity.
Can you design a brand like this for my company?
Yes. I work with founders in the USA, UK, Europe, Australia and worldwide. Book a free 30 minute call and you get a clear plan and a fixed price for your scope.
What makes a luxury brand identity work?
A luxury brand identity works through restraint and consistency: refined typography, a mark that can work as a monogram, a restrained palette, generous space and strict guidelines that keep every touchpoint feeling premium.
Who designed the Le Bouket brand identity?
Le Bouket was designed by Jakaria Mahmud, a senior brand identity designer and logo designer who works with startups and growing businesses in the USA, UK, Europe and Australia. The full project is published on jakaria.design and Behance.
Related topics 20
- Le Bouket brand identity
- Le Bouket logo design
- Luxury branding
- Boutique branding
- Floral brand identity
- Luxury logo design
- Packaging design
- Brand guidelines
- Brand identity
- Luxury brand identity
- Luxury branding case study
- Premium logo design
- Luxury lifestyle branding
- Premium brand identity
- High end branding
- Luxury brand designer
- Brand identity design
- Senior brand designer
- Brand identity designer USA
- Brand identity designer UK
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Next step
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